Born in Peru, and raised as a math and science nerd in New Jersey with a passion for movies and storytelling, Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.
It took time and a co-founder, Schoneck Shoaf, to turn it into a business, but now the App has been downloaded over 2 million times.
In this talk from BoS USA 2019, Cesar will share the story of how he accidentally turned his idea for a tool that would encourage him to be more adventurous into 1SecondEveryday. This became a thriving, bootstrapped, remote only, business that became the number one paid app in Apple’s App Store in 2018. Cesar shares the decision-making process that ultimately led to a change in business model, a rewrite of the platform and to taking outside capital.
Find out how 1Second Everyday:
- make remote working work
- changed the business model as it grew up
- discovered the ever-growing number of alternative sources of funding available to software entrepreneurs.