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Business of Software conference news

Hiring The Best Talent | Bridget Harris, YouCanBook.me | BoS USA 2017

Hiring The Best Talent | Bridget Harris, YouCanBook.me | BoS USA 2017

Bridget Harris, Co-Founder & CEO, YouCanBook.me

“Who you hire will make the single biggest difference to your business” – that’s the premise Bridget Harris opens her talk from BoS2017 with. As founder of a SaaS company, Bridget knows this first hand, and wants to help you make sure you hire the right people for your business.

In this talk, Bridget lays out a framework for making sure you hire the right people. Create a company that you want to work for, and aim to hire people who want similar outcomes as you – then document it, describe it, defend it, talk about it, share it, and make decisions based on it.

Video, Slides, & Transcript below

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Old School Copywriting For New School Businesses | Joanna Wiebe, Copy Hackers | BoS USA 2017

Old School Copywriting For New School Businesses | Joanna Wiebe, Copy Hackers | BoS USA 2017

Joanna Wiebe, Founder, Copy Hackers

Copy is your online salesperson – that’s what Joanna Wiebe believes. The text you commit to on your website and in your emails is the front door to your business, and you better make sure it’s doing its job. In this talk at Business of Software Conference USA 2017, Joanna looks back to some old school copywriters for tips to use to help your SaaS stand out, including the Seven Sweeps you should give your copy before you ship it.

Video, Slides, & Transcript below

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Looking After Your Mental Health | Hangout with Dr Sherry Walling

Looking After Your Mental Health | Hangout with Dr Sherry Walling

Dr Sherry Walling, Founder, Zenfounder

We had a great conversation yesterday with clinical psychologist Sherry Walling. Sherry’s been working with Entrepreneurs for over 10 years – you may have heard her talk at BoS USA last year. We discussed a whole bunch of really interesting topics including:

  • What are the signs that I might be setting myself up for burnout?
  • What are good habits I can get into to help avoid burnout?
  • How do I help an employee whose focus on work is becoming unhealthy?
  • In a remote working context, how do you support your employees struggling with mental health?

Watch the Hangout below

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Remember, ‘It Was Never a Dress’?

Remember, ‘It Was Never a Dress’?

Remember, ‘It Was Never a Dress’? It’s one of the most memorable Lightning Talks we have had a Business of Software Conference over the years.

Packed with humor, thought provoking ideas and with a powerful message, Tania Katan inspired us to look at something from a different direction.

Tania is coming back…

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Hangout Replay with Ryan Singer

Hangout Replay with Ryan Singer

Ryan Singer, Product Strategy, Basecamp

Many thanks to everyone who joined us for our Hangout with Ryan Singer last Thursday. A thoroughly interesting conversation was had – I always come away from conversations with people from Basecamp with my head buzzing with ideas. If you didn’t get a chance to see it live, you can catch a replay here. We talked about Basecamp’s Hill Chart feature, why Ryan users ‘Hoppers’ not Roadmaps, and how to use JTBD effectively in customer interviews.

Watch Hangout Replay Below

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Cisco buys Duo Security for $2.35bn

Cisco buys Duo Security for $2.35bn

Scaling To A Billion and Beyond – Zack Urlocker, COO, Duo Security

In 2016, Zack Urlocker spoke at BoS USA about scaling to a $ billion and beyond. He had done it before at ZenDesk (COO), MySQL (VP Product) and more and was then COO of Duo Security. Today Cisco announced they had bought the Michigan based company for $2.35 billion. This is a talk you will want to watch. Again and again.

Slides, Video & Transcript below

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Rahul Vohra, CEO of Rapportive Discusses How to Raise Money for Your Startup

Rahul Vohra, CEO of Rapportive Discusses How to Raise Money for Your Startup

Rahul Vohra has some great advice about raising money.

He spoke to us in this interview just after his company, Rapportive, was acquired by LinkedIn in 2012. It’s still valid today.

Rahul studied Computer Science at Cambridge University before moving to San Francisco to build Rapportive. I caught up with him on a visit back to his alma mater. He shared some great advice about how to raise money and build a useful network when he moved to the Valley.

Watch or Read the Highlights Below.

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How To Stay At The Top Of Your Game | Dr Sherry Walling, ZenFounder | BoS USA 2017

How To Stay At The Top Of Your Game | Dr Sherry Walling, ZenFounder | BoS USA 2017

Dr Sherry Walling, Founder, ZenFounder

Dr Sherry Walling is a licensed clinical psychologist with a PhD in Psychology and MA in Psychology & Theology. She has been working with entrepreneurs for over 10 years – ever since her husband launched his first startup. At BoS USA 2017, Sherry gave an important talk about how to avoid burnout as a founder.

Video, Hangout, Slides, & Transcript below

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Growing & Scaling Without The Hassle Of Hustle | Chris Savage, Wistia | BoS USA 2017

Growing & Scaling Without The Hassle Of Hustle | Chris Savage, Wistia | BoS USA 2017

Chris Savage, Co-Founder & CEO, Wistia

At the time of writing, Wistia have turned down the offer to sell the company and have instead taken on $17m of debt – seemingly a strange move. Why? Because Wistia are in it for the long run – they want to run their business their way. Last year at BoS Conference USA, Co-Founder & CEO Chris Savage talked about the process of scaling Wistia over the past couple of years, including some fascinating insights into how to communicate well internally in a growing company, and the importance of delegating as your company grows.

Video, Slides, & Transcript below

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