Business of Software

Join a welcoming community of SaaS leaders for thoughtful networking and interactive events designed to help you connect with and learn from experts and your peers.

Engage in discussions with other smart entrepreneurs and put learning at the top of your priority list at carefully curated online conferences and masterclasses, built with your experience in mind.

Online Masterclasses      Videos

Upcoming Events

Web banner Gareth MArlow Prioritising strategic decisons october 2020

Prioritising & making informed strategic decisions Masterclass // 2 & 9 October 2020

Gareth Marlow looks at how to manage and prioritise the big strategic challenges you face in your business today

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 Steve Portgal User Research October 2020

Uncovering compelling insights through interviews User Research Masterclass // 6 & 8 October 2020 

Steve Portigal teaches you how to ask your customers the right questions to uncover what they really want in your product.

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Web banner Steve Portgal What Now October 2020

We’ve done all this user research, now what? User Research Masterclass // 13 & 15 October 2020

Learn how to connect the dots between your research and your development objectives with Steve Portigal

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Web Alison Coward designing and run better remote meetings masterclass october 2020

Designing & running better remote meetings // 20 & 22 October 2020

Learn how you can design and run meetings that make your team work better together, whether in person or remotely with Alison Coward

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Web Bruce McCarthy Product Roadmapping Masterclass october 2020

Learn how to build a product roadmap that works for you and how you can relaunch roadmapping in your organisation.

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Updated Website - Banners-2

BoS Conference Online // 22-23 March 2021

Save the dates for the 3rd Business of Software Online Conference.

More details coming soon.

Upcoming Events

Online Masterclasses BoS USA Online 2020

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‘First time I've been in a room where everyone is totally focused on growing a company, not looking for the next big thing.’

Chris Savage, CEO, Wistia

"[BoS is] Where we learn how to do a company"

João Vieira, SIACON

"[Come to] figure out how healthy or unhealthy your organisation is and figure out what to do about it"

Chris Kelly, Salesforce Pardot