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Safe space to learn and discuss interesting topics which lead to both personal and business growth.” – Alicia Dorey, IDR Solutions

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Business of Software Conferences 2022

This year you can expect eight great conferences full of insight, intrigue, and intelligent individuals – just like you!

We have launched this years program of events including TWO in-person conferences and SIX online conferences. Full details can be found over on our events page or click here to


  • Firstly, strategy and positioning are DIFFERENT things. Mixing them up can be a major stumbling block for you and your team. Secondly, you have to know what your customer is trying to achieve; […]
  • For every great example of allyship, it’s safe to say there are 10 examples of performative allyship – being an ally for show. In this talk, B. talks about why diversity and allyship […]
  • April Dunford: Confusing Positioning and Strategy   April is riled by this. She discussed why she feels it is so bad.  “I started getting clients come to me, saying, what we want to do […]

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