Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product. Video & Transcript below You could see this as a frustrating fact of business. Bob Moesta and Chris Spiek see it as a great opportunity to … Continue reading Uncovering the Jobs to be Done | Bob Moesta & Chris Spiek | BoS USA 2013