Take a deep dive into the topic of your choice with our wednesday afternoon workshops

If you are already registered for the conference, you should go and register for your first choice as soon as you can. Space is limited and demand is likely to be high.


Wednesday September 17th, 1:00 - 4:30 pm

Software Pricing Secrets That Lead to Sales Success


This half-day workshop is for software executives who want to see their companies achieve full revenue potential. If you participate in pricing, packaging or licensing of your B2B software solutions, this workshop will help you find a pricing model unique to the value you provide and the customers you serve.

Achieving breakout revenue


Four hours of interactive and intensive workshop for Software and Cloud Chief Executives, Entrepreneurs and Business Owners,  sharing how to accelerate your revenue 2X, 5X, 10X and 20X.

The Switch Workshop – the real reason people buy


Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found.

“Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.” Jason Fried

Landing pages that convert


It’s hard to create landing pages for our businesses for the same reason it is hard to write a resume. We know too much about ourselves.