Take a deep dive into the topic of your choice with our wednesday afternoon workshops

If you are already registered for the conference, you should go and register for your first choice as soon as you can. Space is limited and demand is likely to be high.


Here's your homework...

How to get pricing ‘right enough’


There aren’t any short-cuts in pricing but there are ways to get to better pricing faster with less pain. If you want to take more money from the table — and leave less money on it — this workshop will show you how.

Achieving breakout revenue


Four hours of interactive and intensive workshop for Software and Cloud Chief Executives, Entrepreneurs and Business Owners,  sharing how to accelerate your revenue 2X, 5X, 10X and 20

Cheap and easy customer support


If customer support is the bane of your existence we’ll teach you how to do it properly without breaking the bank.

The Switch Workshop – the real reason people buy


Customers don’t just buy a product — they switch from something else. And customers don’t just leave a product — they switch to something else. It’s in these switching moments that the deepest customer insights can be found.

“Most businesses don’t know the real reasons why people switch to — or from — their products. We’ll teach you how to find out.” Jason Fried

Advanced adwords strategies for brilliant software companies


Every single time the credit card bill arrives, you’re reminded of some unpleasant truths about your Google AdWords account. Despite all your efforts, a significant percentage of your budget is being wasted.