Originally trained as musician (composition, classical piano) Sean has 15 patents to his name and has worked as free-lance game inventor, with games published by Ravensburger Germany and Parker Brothers US.
With a focus on visualizing business processes in combination with usability design he helps companies make the right decisions, long before the first line of code has been written!
An “END-USER ADVOCATE” Sean McGuire’s main concern is with protecting the interests of end-users to ensure they’re not harassed by business decisions, thus ensuring business owners will get the promised ROI for a project. He believes companies still don’t understand the enormous damage and cost resulting from building software end-users hate.
Using Business of Software Conference as an example that all workshop participants know as customers, you will learn how to model physical and digital user journeys using everyday objects to model and understand how users experience complex products. You will then learn some of the tools you can use to improve these experiences.
Participants will then work to model their own user experiences using the methodology and start to improve their own products. They will leave with a clear understanding of the key principles of the methodology and some ideas to bring back to the office to put to work straight away.