Seth’s been in the software business for 33 years: at BoS USA 2017, he shares lessons learned during that time.
Seth Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages – you might be familiar with Linchpin, Tribes, The Dip and Purple Cow. In addition to writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
Lessons from 33 years in the software business.
When modern marketing meets software, there are new winners and new losers… You have a choice to be either.