Josh Seiden is a designer, author, coach, and product leader with deep experience creating digital products and services within product businesses, consultancies and now on his own.
He brings an entrepreneurial spirit and user-centered perspective to his work with companies large and small. He helps teams find and validate market opportunities, and then to create the right approach to go after these opportunities, and to design and ship great products and services. He is the co-author with Jeff Gothelf of “Sense and Respond” forthcoming from Harvard Business Press. He is also co-author of “Lean UX: Applying Lean Principles to Improve User Experience”
Sense and Respond: Principles for the Next Century Of Work
Software has fundamentally changed the way business works. It’s not simply that software has given us new ways to reach our customers, or new capabilities to achieve our goals. Software has enabled—in fact it demands—a new way of working. Organizations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in the industrial age and not all of it remains useful in the face of software. Managers and leaders inside and outside of the software world need a new set of principles for the next century of work.
You can watch Josh and Jeff Gothelf’s short Lightning Talk from last year’s BoS USA below.