Kathy Sierra spent the last 20 years as a game developer and knowledge engineer/designer and is going to talk about MBUs – Building the Minimum Badass User
Kathy Sierra spent the last 20 years as a game developer and knowledge engineer/designer. She was the original founder of javaranch.com, the Creating Passionate Users blog, and the Head First book series for O’Reilly. Her books have sold over a million print copies, and (along with javaranch) earned several Jolt Cola / Software Development Awards. She also developed and taught the New Media and Interaction Design courses at UCLA Extension’s Entertainment Studies Department and the IBM New Media Lab at Universal Studios, built games for Amblin’, MGM, and Virgin Sound & Vision, and developed the Java programmer certifications for Sun Microsystems.
Kathy Sierra’s talk last year, ‘Building the minimum bad ass user‘, is one that has had a huge impact, not just on the people that were there in the room on the day, but on people who have watched it online subsequently. One of the key metrics we use to measure the value of the talks that we put online is not the number of people that start watching the talk, it is the number that watch to the end. As the talks are an hour long, this gives us a very good idea of how interested people are in what someone has to say.
Over one third of the people who start watching this talk have finished it in one sitting. In a world where 6 second videos and 140 character pearls of ‘wisdom’ rule the world (allegedly), this is a stunning record. (It doesn’t include people who download, watch in sections etc).
We haven’t finalised Kathy’s talk title yet but Kathy will build on her talk last year with new material that makes you think about building a business that solves the problems that users have. We can’t wait.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software Conference – 15-17th September 2014, Boston.
A three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special. Attendance is restricted to just 400 attendees in 2014. Registration is open now at the lowest rate ever – $1,500 – until the first speakers are announced for next year’s event in early January.
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