Des Traynor

Co-founder, Intercom

Des did a brilliant 7.5 minute talk at Business of Software Conference 2013 on why product development is about saying, ‘No’.

Des co-founded Intercom, and heads up the customer success team. He spends his days ensuring customers get the most value from Intercom, and have all the help they need in doing so.

In his time off from that, he writes Intercom inside, the company blog, which is full of insights, ideas and thoughts about business, design, product management and much more.

‘Product Strategy is about saying No – revisited’ For a taster of some of the things Des will cover, you can grab a sneaky peak here… Des Traynor, Intercom at Business of Software Conference 2013 – Product Strategy is About Saying No from The BLN & Business of Software

 

Product strategy is about saying ‘no’ – revisited

Day 1 – Monday 15th September 2014 1:45 pm

Speaker

When you’re managing a successful product one thing you can be sure of is that everyone is going to have an opinion. So how do you decide what should be built and what should be binned?

Des revisits his original lightning talk with his thoughts on product strategy in a growing company

In the absence of strategy, products are pigeon-holed into categories. They focus on fleshing out a feature matrix to win comparison wars with perceived competitors- who are doing the same thing! It’s a vicious cycle that yields the biggest, not the best, product. This fails; first you lose touch, second you lose relevance, and finally you lose customers.

Successful product management requires frequent hard decisions and compromises, all based on a healthy balance of data and intuition.

This talk walks through an approach to product strategy focused on growing the value of your product- not simply the feature list.

For a taster of some of the things Des will cover, you can grab a sneaky peak here… Des Traynor, Intercom at Business of Software Conference 2013 – Product Strategy is About Saying No from The BLN & Business of Software