It Was Never A Dress: How agile methodology inspired a small software company to start a BIG conversation about women in technology and beyond!


In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field.


In this inviting, lightning-fast talk, the instigator behind the It Was Never a Dress campaign shares tips for artful disruption inspired by agile methodology!