Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a product business. Why don’t they?
Turns out it is quite hard – many of the skills required are complementary but stopping a previous business model to allow a team to build a product with no immediate prospect of return requires a brave and bold move. Laura decided to make the move a couple of years ago, while pregnant. Organically funded, the new business reached $3m ARR within two years and continues to grow. She shares some of her experiences changing her business and some of the things that have propelled the growth of SaaS business, MeetEdgar.