Marty Cagan (Founder, SVPG) will be speaking in London on the evening of 25th April.
The author of ‘Inspired: How To Create Tech Products Customers Love’ will talk about innovation and the interaction between product teams and their customers.
One of the most enduring myths in the product world is that great products result from listening to your customers (or prospective customers). But just as Jeff Bezos said in a recent Shareholder Letter, “No customer ever asked Amazon to create the Prime membership program”, customers are consistently not the source of true value creation and innovation. That doesn’t mean that customers should be ignored; quite the contrary, but it does mean that the true source of innovation must come from inside your company.
Marty will share the back stories behind several of the most impressive technology-powered innovations of our time – how they were inspired and especially how they were discovered. You will leave with practical tips on fostering innovation from an expert in tech product management.
All attendees will receive a free copy of the new second edition of ‘Inspired: How To Create Tech Products Customers Love’.
Rather than a revision, this new edition is a complete re-write: not because Marty regretted the things he’d said in the first edition, but because he believed he had much better ways of explaining the topics in the book.
About Marty Cagan
Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP, Netscape and eBay.
Marty is a graduate of the University of California at Santa Cruz. He began his career as a software developer at HP Labs then joined a young Netscape where he worked directly for co-founder Marc Andreessen, as VP of Netscape’s platform and tools.
Marty was most recently senior VP product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.
Follow Marty on Twitter at @cagan.