Des is a co-founder and COO of Intercom, a CRM and messaging tool designed from the ground up for SaaS products.
Des regularly writes and speaks on topics such as User Experience, Customer Acquisition & Retention for start-ups, and the Business of Web Software.
They’re all just perspectives!
Here’s the thing, Henry Ford never said that “faster horses” quote. Nor did he actually ask his customers. Nor would they have asked for Faster Horses in the first place, they would have asked for cheaper cars, which funnily enough is what he brought to the market. Pretty shaky theory to base decades of business strategy on, eh? What customers want is Just One Perspective™. Data and A/B tests are Just Another Perspective™. None are ‘right’, none are ‘wrong’. Let’s stop demonizing some and deifying others and accept that we work in an industry of multiple perspectives.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: