A single-track conference for humans.
Why should I care?
We’re a friendly conference for independent thinking software people who want to be part of very successful software businesses.
- If you want to learn how some of the world’s most admired software companies operate; if you want to meet smart, like-minded people to talk about the challenges of building and selling software; if you want to build relationships with other people who know that there are no tricks, no shortcuts, no short-term hacks that will help you succeed in the long term, you will feel at home.
- If you want to go to a conference to learn the latest growth hack scams, pitch your product, bag some funding and cash out in six months, it is not for you. That’s not us.
We find people come for the content, designed to help you understand all of the moving parts of a software business better. We deliver a little bit of inspiration, practical, actionable advice and ideas that can be applied to help you make better software the day you get back to the office. People keep coming back for the community and practical support they find.
What are the keynote talks about?
TL;DR Talks are designed to help you build better software, sell more software and grow more successful businesses.
Topics range from spotting and capitalizing on emerging trends, product strategy & management, leadership development, personal growth, attracting and retaining the best talent, management trends, finance, launching new products, marketing, sales, culture, effective communication and making plans that stick. Everything that goes into great software except code and venture funding.
You can watch all of the previous published talks here for more detail.
Who’s talking this year?
The speakers are here. Some are well-known – Seth Godin, with over 600k Twitter followers on a Twitter account he doesn’t use(!) – to some we hope you won’t have heard of, but we know you will remember for the impact their talks will have on you.
You might be asking the wrong question though. Trust us to do a lot of work to find people who can present well, tell a great story and leave you with at least one thing that you can put into action.
What is the right question?
“What questions can Business of Software Conference help me answer?”
Here are a few questions we might be able to help with:
- What are the best ways to find great people?
- If you could ask one of the world’s leading marketing thinkers a question about your company, what would it be?
- I’m not a bootstrapper and I’m not a Unicorn. How do you decide on what is ‘good’ when you fall between?
- How can you build products that don’t need to be sold?
- What makes a remarkable product?
- We’re stuck in a rut. How can we get out?
- How can I use my customers to help me develop better products?
- Our sales people are not working out. Should we sell through channels?
- How can we make remote working work?
- How do we protect ourselves from new, nimbler, competitors?
- In the good old days, advertising was just about great copywriting. What do we need to be doing today?
- What is product-led growth and how can I make it work for me?
- How to spot and take advantage of the mega-trends that will either kill or recreate your business?
- Software is changing and disrupting every industry in the world. It is also disrupting management best practice in the industry itself. What do you need to know to stay ahead of the game?
- Why can’t our marketing people talk to our customers in their language?
- How can I avoid burnout?
- Where do the smartest people go for advice?
- I can’t make our sales process scale. What am I doing wrong?
- I’m the technical guy, not a sales person. Why am I doing sales calls?
- We need to open sales offices. What will go wrong? How can we avoid expensive disasters?
- We want to recruit some women. We’ve tried everything. Any ideas?
- How do I keep enjoying what I do?
- My work is taking over my life and my family life is suffering. How can I make them understand?
- Open Source, Mobile, SaaS? Too late. What’s coming next? How do you prepare?
- What makes a remarkable company?
- I’m hiring rockstar talent. It’s difficult, expensive and staff turnover is rising. How can I keep brilliant people?
- How can we solve our problems more creatively?
- What impressed our customers 10 years ago is now embarrassing. How do we become great again?
- Are we measuring the right things in our business?
- How do I stop my team burning out?
- How do I prevent people realizing I’m making it all up?
- We need to rebuild our code and start again. We’re moving too fast to even think about it. Ideas?
- How can we communicate our value to customers more effectively?
- How can we refresh and energize the thinking in our product teams?
- Are there things that normal people can learn from marketing people to be more persuasive?
- We keep wasting money launching new products that fail. How can we do it better?
- I’m losing the respect of my team. How do I get them back on board?
- I’m an imposter. Am I the only one?
- People call me a great leader but I don’t feel I can even manage myself. How do I deal with it?
- I would like to be able to get my ideas across more effectively. Where do I start?
What are the workshops for?
- For a change of pace after some very intensive days, it’s time to step back and prioritize.
- They’re all designed to be fun but they are also designed to help you focus on how you take what you have learned back to your teams and your places of work.
- They help maximize the value of your investment in attending Business of Software Conference.
- Workshops are an optional extra.
Why is it single stream?
- We run it as a single stream event because this means everyone is exposed to the same content.
- It helps stimulate discussions and networking.
- The talks are carefully curated to ensure that they are relevant to all.
Every year attendees report they almost didn’t go to one talk because it didn’t seem that interesting or they thought they would sit at the back and do emails. It was the talk that had the biggest impact on them.
Do you have a Code of Conduct?
Yes. We want everyone to feel welcomed and included.
We look after our guests, meals are provided, from breakfast all the way through the day, (except on day two where guests self organize dinners in small groups), this encourages conversation. We do not believe late night parties, pub crawls, discos are appropriate activities for inclusive business events. We do not organize them.
Whatever we say, it is always best to listen to the people that come…
How can we help you? What else would you like to know?
Click the little blue speech bubble in the bottom right hand corner of the page. Tell us about yourself or the challenge you have today. We will try to answer or better still, put you in touch with someone who has been before that we think could help – yup, this conference is that personal.
Just want to stay in touch?
Sign-up to our email newsletter. You’ll get emails less than once a week to let you know when videos of talks are published, give notice about free AMAs with speakers, the odd rant and of course, BoS conference updates. We will never sell your email address, you can unsubscribe any time.