Delegate info | Business of Software

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2014 Reg Open

2014 tickets on sale

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2014 Reg Open

Registration open

Delegate info

BoS has always been a special conference for our delegates and we want to keep it special. Attendance is restricted to just 400 attendees in 2013 in order to maintain a consistently high quality of delegate and maximise the value of hallway conversations.

  • If you would like to view all of the videos from Business of Software 2012 now, you can access them all, and receive first notice of all Business of Software events and offers, for an annual fee of $150.  Sign up today and you will also receive a copy of Dan Pink’s new book, ‘To Sell is Human‘.


Attendance at the Business of Software Conference in 2013 will be $2,495 for the full two and a half days. Super Early Bird Tickets are available up to March 21st for a price of $1,595 and at that point tickets will be priced at $1,695.

Tickets will increase by $100 every month or so from then as we move towards the event until a month or so before the event when they will be sold, subject to availability, for the full rate.

  • End of April – Price rises to $1,795
  • End of May – Price rises to $1,895
  • End of June – Price rises to $1,995
  • End of July – Price rises to $2,095
  • End of August – Price rises to $2,195
  • End of September – Price rises to $2,495

Remember, this year, Business of Software will have fewer places available than last year so we are likely to sell out well in advance of the event.

BoS in Numbers

2013 will be the 7th edition of Business of Software. Over the years we have welcomed over 1500 delegates from more than 900 companies, watching more than 100 speakers. 95.9% of this year’s delegates would recommend the conference to a friend, and 94.7% are considering coming again. What else did they say? We’ve blogged here about how they sum up BoS and for a feel of the atmosphere take a look at the highlights video on the home page.

BoS in Stories

  • The founder of a business selling amazing tools to the developer community composed of a highly-distributed, global team of developers and marketers.
  • A geek who sat down one day to solve a problem, started coding, then looked up to realize 10, 20, perhaps 100 people were working in a company that they had accidentally set up.
  • A product manager in a 400 person organization that has been given the task of leading the future growth of a company by diversifying the product range of a business currently dependent on a single product.
  • The founder of a 50 person organization in the mid-West who just sold their business after 15 years to a large public company and is thinking about what is next.
  • The CEO of a successful business that after 10 years of strong growth takes investment from a tier one venture capital firm.
  • “I remember when Geoffrey Moore got up and started to talk about the difference between ‘core’ and ‘context’… that one talk actually literally, realigned my company. It caused us to pay attention to what was really important and what we needed to do.” Joel Spolsky, Fog Creek.

Who should come?

Business of Software helps the people who run ISVs grow their businesses. It is an event with a strong software focus, but you don’t have to be a geek to enjoy it. It is NOT an event where people sit talking about code (all the time). It IS an event where founders take the time to look at their business, root and branch, and consider where it is heading and how to get it there.

We regularly have product managers, development managers, marketeers and project managers turn up, and they all enjoy themselves – enormously. We’re trying to put together an eclectic mix of sessions. We’re inviting speakers who we have something to learn from, who we think are cool or who we want to hear speak. We’re hoping you will too.


Business of Software has a loyal tribe of followers and we want to reward those people for their faith and support for the event. Registration is open for Business of Software 2013 and as ever, the early bird will get the best deal. We know tickets are priced at a level that means you need to think about whether you go but past experience shows that delegates think their money is spent well.

Remember, Business of Software is not one of those conferences that goes out to make as much money from corporate sponsors as it possibly can. Then the delegates end up being bombarded with marketing material. In the past we’ve been approached by a potential sponsor who, unsolicited, offered us $45,000 to sponsor the event. All they wanted was a speaking slot… We turned them down flat.

We have a single customer – the delegate – who comes to talk, listen, learn, network and hang out with like minded people who want to learn about growing long term, sustainable software businesses. Those people might venture backed; they might be public companies; or large, growing, successful self-funded organizations; some are even bootstrapped sole traders. We care about offering our customers the best possible environment to think about working on, not in their business.

In 2012, a full price ticket was priced at $2,495.00.

There is no question this is a fair amount of money for a three day event, though we know people get value. If you book in advance, you can take advantage of early bird discounts that help us plan and you to get a good deal. The closer the conference gets, the more you will pay – if there are tickets left.

Registration for BoS 2013 is here.

If you want some more thoughts on what makes BoS special these are our 10 12 favorite quotes from delegates asked to, ‘Sum up BoS 2012′

Putting on a conference is hard work (we know, not as hard as running a software business!) and these were just a few of the things that people said last year when we sat back at the end of the conference, exhausted, and said, “Was it worth it?”

  • “It’s like being hit on the head with an anvil forged of startup culture, ideas, and values.  Something that will forever change the way you think about business, software, and organizational architecture.”
  • “Amazingly well done conference. The talks are outstanding and the people you’ll meet are even better.”
  • “Each year you somehow present the best speakers perfectly relevant to our current/latest dilemma.  Are you eavesdropping on our management calls.”
  • “A skinny dip into a pool of software passion.  A high entropy solar wind of actionable information to turn you into a badass s/w entrepreneur.”
  • “This conference reminded me of being in the classroom with favorite professors.  Clarity, delivery, substance–it was all there!–were the marks of every speaker.  Their collective honesty and vulnerability, frankly, made for a rich and open environment where learning can flourish, far beyond the confines of business or technology.”
  • “Go for the content, re-go for the audience”
  • “The most inspirational three days of our year. We went home with more homework on how to improve our company and our product than we’ve ever had from a different conference.”
  • “BoS is a software, technology, and business focused TED. And, because of that, for me, it might be better than TED.”
  • “The only conference I know of where you leave more mentally awake and refreshed than coming in. To anyone considering coming, DO IT.”
  • “A college semester’s worth of training in entrepreneurship and working in the software industry, packed into three days with a room full of people who are all smarter than you.”
  • “If you’re serious about your software company there’s no better place to spend your money than going to this conference.”
  • “This was the best BoS yet. The only drawback was that there was TOO much good stuff to think about! My next six months are already overbooked!”
You can see a whole lot more here.