BoS has always been a special conference for our delegates and we want to keep it special. Attendance is restricted to just 400 attendees in 2013 in order to maintain a consistently high quality of delegate and maximise the value of hallway conversations.
Attendance at the Business of Software Conference in 2013 will be $2,495 for the full two and a half days. Super Early Bird Tickets are available up to March 21st for a price of $1,595 and at that point tickets will be priced at $1,695.
Tickets will increase by $100 every month or so from then as we move towards the event until a month or so before the event when they will be sold, subject to availability, for the full rate.
Remember, this year, Business of Software will have fewer places available than last year so we are likely to sell out well in advance of the event.
2013 will be the 7th edition of Business of Software. Over the years we have welcomed over 1500 delegates from more than 900 companies, watching more than 100 speakers. 95.9% of this year’s delegates would recommend the conference to a friend, and 94.7% are considering coming again. What else did they say? We’ve blogged here about how they sum up BoS and for a feel of the atmosphere take a look at the highlights video on the home page.
Business of Software helps the people who run ISVs grow their businesses. It is an event with a strong software focus, but you don’t have to be a geek to enjoy it. It is NOT an event where people sit talking about code (all the time). It IS an event where founders take the time to look at their business, root and branch, and consider where it is heading and how to get it there.
We regularly have product managers, development managers, marketeers and project managers turn up, and they all enjoy themselves – enormously. We’re trying to put together an eclectic mix of sessions. We’re inviting speakers who we have something to learn from, who we think are cool or who we want to hear speak. We’re hoping you will too.
Business of Software has a loyal tribe of followers and we want to reward those people for their faith and support for the event. Registration is open for Business of Software 2013 and as ever, the early bird will get the best deal. We know tickets are priced at a level that means you need to think about whether you go but past experience shows that delegates think their money is spent well.
Remember, Business of Software is not one of those conferences that goes out to make as much money from corporate sponsors as it possibly can. Then the delegates end up being bombarded with marketing material. In the past we’ve been approached by a potential sponsor who, unsolicited, offered us $45,000 to sponsor the event. All they wanted was a speaking slot… We turned them down flat.
We have a single customer – the delegate – who comes to talk, listen, learn, network and hang out with like minded people who want to learn about growing long term, sustainable software businesses. Those people might venture backed; they might be public companies; or large, growing, successful self-funded organizations; some are even bootstrapped sole traders. We care about offering our customers the best possible environment to think about working on, not in their business.
In 2012, a full price ticket was priced at $2,495.00.
There is no question this is a fair amount of money for a three day event, though we know people get value. If you book in advance, you can take advantage of early bird discounts that help us plan and you to get a good deal. The closer the conference gets, the more you will pay – if there are tickets left.
Registration for BoS 2013 is here.
Putting on a conference is hard work (we know, not as hard as running a software business!) and these were just a few of the things that people said last year when we sat back at the end of the conference, exhausted, and said, “Was it worth it?”