When it comes to building products, Agile and Waterfall just don’t cut it anymore.
Both of those things were popular in an era when talking to customers and getting feedback was hard. But today, there’s no excuse. Every team at your company should be talking to customers daily.
Your customers don’t operate in six-week release cycles.
They don’t think about weekly sprints.
They don’t want to hear “it’s on our roadmap for next quarter.”
Customer expectations have changed along with the rise of software-as-a-service and the on-demand economy.
And with so many options and competing products for your customers — do you honestly think customers are going to stick around until you fix that bug in your next release cycle in six weeks?
I wouldn’t stick around. And your customers won’t either. As a result, the way that we build our products and structure our product teams needs to change too.