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All posts in the "Videos of 2012 talks" category

Dan Lyons, Newsweek Editor, aka Fake Steve Jobs on mobile, meme businesses and maximizing your chance of getting press coverage

This is an hilarious and actionable talk from Dan Lyons, aka Fake Steve Jobs, aka technology editor at Newsweek when he spoke at Business of Software. He left shortly afterwards to become Editor-in-Chief at ReadWrite but by the end of the year he was working for a company that most Business of Software attendees will [...]

All the Lightning Talks from Business of Software Conference 2012

When I first joined the BoS team last year and was told about the Lightning Talks I was startled. I thought that Lightning Talks would be a contradiction in terms for the reserved and introverted software crowd. As soon as I started watching the first talk I was hooked – I have so much time for the [...]

Gail Goodman, Constant Contact. How to negotiate the Long, Slow, SaaS Ramp of Death

So rather than write an introduction myself to Gail Goodman, CEO of Constant Contact‘s talk from the Business of Software Conference last year – ‘The Long, Slow, SaaS Ramp of Death’, I will introduce it with some words from Patrick McKenzie, Kalzumeus Software and @Patio11 on Twitter. Patrick, if you don;t already know him, is a [...]

Kathy Sierra: Building the minimum Badass User, Business of Software. A masterclass in thinking about software product development.

Stop what you are doing and watch this is you are involved in making software. Most people have been doing it all wrong. The inspirational Kathy Sierra kicked off the Business of Software Conference 2012 with this brilliant, brilliant, talk. Not only some of the smartest advice anyone has given about how to approach software [...]

Dan Pink: To Sell is Human. The surprising truth about moving others

While this was the last talk at Business of Software 2012, we are publishing it first as Dan Pink is just releasing the book - To Sell Is Human: The Surprising Truth About Moving Others- and despite not being published until December 31st it is already a number one bestseller. Nice work Dan. Like it or [...]

BoS 2012: Videos of Business of Software talks all in one place.

All of the talks from the 2012 Business of Software Conference are now online. Over the course of the next year we will make the majority of them available as videos and transcripts to everyone via the blog. All attendees to the 2012 conference have been given passwords to access all of the talks now [...]



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