Videos Of 2012 Talks | Business of Software

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All posts in the "Videos of 2012 talks" category

BoS 2012: Videos of Business of Software talks all in one place.

All of the keynote and Lightning Talks talks from the 2012 Business of Software Conference that we are making public are now online with the permission of their speakers. While Business of Software Conference won’t be livestreamed this year, we always want to share the ideas we discuss at the event with as wide an […]

Dharmesh Shah on strategies for building great companies at Business of Software Conference 2012

Dharmesh Shah, introvert, CTO at Hubspot, founder of OnStartups, lover of startups and code offers some great insights into what strategy means, how you can apply it to growing big businesses and more than a few brilliant ideas for strategies and tactics for making your software business meaningful, profitable and valuable. Dharmesh is a BoS regular […]

Mikey Trafton on why company culture matters & how to build a world class culture in 3 easy steps. Watch or read this before you hire another person.

Mikey Trafton learned about ‘cultural fit’ the hard way when every employee in his 8 person startup quit on him in a single day. I think this is one of the best talks I have ever heard on culture and why it matters. It offers entrepreneurs and software people a very simple, effective three step […]

Coding is the easy part. Peldi shares what he has learned as an entrepreneur growing Balsamiq Mockups

Peldi, Balsamiq, Coding is the Easy Part. Business of Software Conference 2012 A wonderful talk about an entrepreneurial journey over the almost five years of Balsamiq’s birth and growth. Packed with tips and tricks about what to worry about, what to ignore, how Peldi’s views on some things have changed while core values have remained […]

Resistance is futile. Paul Kenny at Business of Software.

Whenever I hear Paul talk I hear two things: Some of the best, most straightforward advice on selling in the software business you’ll ever hear. The soothing tones of my native Yorkshire. He makes me homesick. Paul’s ability to demystify sales and turn it into an understandable, even fun process, has made him a firm […]

The Cultural Anthropology of Stack Exchange. Joel Spolsky at Business of Software Conference 2012.

Joel Spolsky doesn’t really need any introduction does he? No. A long time and partner and supporter of the Business of Software Conference, he used to partner with us on putting the conference together until he realised, very smartly, that software is his future and running conferences is for schmucks…  He is always a welcome […]

Bob Dorf, co-author startup owner’s manual, Customer development: the science of acceleration for growth businesses

This was another incredibly well-received talk at Business of Software Conference last year – for good reason. Bob Dorf has earned his startup chops, is entertaining, highly experienced and has seen a whole lot of successful and unsuccessful businesses. More importantly though, he has spent a huge amount of time thinking about why he was […]

Jason Cohen, CEO WP Engine, Why data can make you do the wrong thing.

“So when it comes to matters of style and perspective and creative work, we find the, ‘Wisdom of the Crowd’ does exactly the opposite. It cuts away the interesting edges, leaving you with something bad.” Jason’s talk at Business of Software Conference 2012 was typically funny, insightful and thought provoking. Jason Cohen, CEO of WP […]

Adii Pienaar, Woothemes. Going global from the edge of the world. A Business of Software Conference 2012 talk

To celebrate the 1,000,000th download of Woothemes, we thought it would be nice to share Adii Pienaar’s Business of Software Conference talk from 2012. Stay tuned to the blog too as Adii shared some news with me last week when I caught up with him in London that he will share in a guest blog […]

Peter Bauer, CEO & Founder of Mimecast, Founding principles vs Scaling principles

This is a talk about some of the big challenges founders face when their ideas take off. Not the challenges of growth that people usually discuss – hiring, operations etc – but the challenges that growth bring to your own personal identity, your values and principles and those of your company. Can the principles you […]

Dan Lyons, Newsweek Editor, aka Fake Steve Jobs on mobile, meme businesses and maximizing your chance of getting press coverage

This is an hilarious and actionable talk from Dan Lyons, aka Fake Steve Jobs, aka technology editor at Newsweek when he spoke at Business of Software. He left shortly afterwards to become Editor-in-Chief at ReadWrite but by the end of the year he was working for a company that most Business of Software attendees will […]

All the Lightning Talks from Business of Software Conference 2012

When I first joined the BoS team last year and was told about the Lightning Talks I was startled. I thought that Lightning Talks would be a contradiction in terms for the reserved and introverted software crowd. As soon as I started watching the first talk I was hooked – I have so much time for the […]

Gail Goodman, Constant Contact. How to negotiate the Long, Slow, SaaS Ramp of Death

So rather than write an introduction myself to Gail Goodman, CEO of Constant Contact‘s talk from the Business of Software Conference last year – ‘The Long, Slow, SaaS Ramp of Death’, I will introduce it with some words from Patrick McKenzie, Kalzumeus Software and @Patio11 on Twitter. Patrick, if you don;t already know him, is a […]

Kathy Sierra: Building the minimum Badass User, Business of Software. A masterclass in thinking about software product development.

Stop what you are doing and watch this is you are involved in making software. Most people have been doing it all wrong. The inspirational Kathy Sierra kicked off the Business of Software Conference 2012 with this brilliant, brilliant, talk. Not only some of the smartest advice anyone has given about how to approach software […]

Dan Pink: To Sell is Human. The surprising truth about moving others

While this was the last talk at Business of Software 2012, we are publishing it first as Dan Pink is just releasing the book - To Sell Is Human: The Surprising Truth About Moving Others- and despite not being published until December 31st it is already a number one bestseller. Nice work Dan. Like it or […]

BoS 2012: Videos of Business of Software talks all in one place.

All of the talks from the 2012 Business of Software Conference are now online. Over the course of the next year we will make the majority of them available as videos and transcripts to everyone via the blog. All attendees to the 2012 conference have been given passwords to access all of the talks now […]



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