June 29, 2017
By Mark Littlewood
BoS Conference Pricing
Pricing conferences, like pricing software, is an art not a science. Like most conferences, we work using a series of price points over the course of the year so that the closer to the event, the more it costs to attend. The logic behind this is fairly simple – the earlier someone commits to attend, the less they pay. This gives guests a guarantee that they can attend, book flights accommodation etc. It also gives us visibility on attendee numbers so we can plan effectively.
We had a theory: Whenever we put the price of the ticket up, we get a rush of registrations, often in the final couple of hours before a price break hits. Using that logic, we decided to offer more, smaller, price breaks over the year giving people more chances to book before the price rose.