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Business of Software conference news

Sharpening the Saw

Sharpening the Saw

This is a guest blog post by soon to be 4th time attendee Gareth Marlow – originally posted on Medium here.

In “The 7 Habits of Highly Effective People”, Steven Covey speaks of Sharpening the Saw. As he tells it:-

Suppose you were to come upon someone in the woods working feverishly to saw down a tree.
“What are you doing?” you ask.
“Can’t you see?” comes the impatient reply. “I’m sawing down this tree.”
“You look exhausted!” you exclaim. “How long have you been at it?”
“Over five hours,” he returns, “and I’m beat! This is hard work.”
“Well why don’t you take a break for a few minutes and sharpen that saw?” you inquire. “I’m sure it would go a lot faster.”
“I don’t have time to sharpen the saw,” the man says emphatically. “I’m too busy sawing!”

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The Clean Startup | BoS Europe 2015 | Alex Depledge, Hassle.com

The Clean Startup | BoS Europe 2015 | Alex Depledge, Hassle.com

Alex Depledge, CEO & Co-founder, Hassle.com

Alex Depledge is noted as a ‘Trailblazing Woman’ by the Huffington Post, and is a force of nature. Alongside her Co-Founder Jules, she built Hassle.com up to a sale in 2015 with an innovative solution to finding cleaners. At BoS 2015, she gave an honest account of what it is like to build a people orientated startup from the ground. Set aside some time and start taking notes – leave with the knowledge of what it’s like to grow a software business around its culture.

Video & Transcript below

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3 Reasons I’m looking forward to Business of Software 2016

This is a guest blog post by BoS Europe 2016 Attendee Sophia Matarazzo of IDR Solutions, reposted with permission, with the original post found here

At IDR Solutions I have been waiting for this weekend. Why you may ask? Well this weekend welcomes the return of the Business of Software conference. Throughout the year there will be two conferences being held:

This will be my first time attending Business of Software and I am really looking forward to it.

As a taster of what the conference is going to be like, Mark Littlewood has been hosting various Q&A sessions on Google hang uts with some of the speakers who will be attending the conference.

The three reasons why I am most looking forward to attending this year’s conference are:

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Different areas of the brain respond to different words.

Different areas of the brain respond to different words.

What areas of the brain respond to different words?

Amazing.

This study maps brain activity amongst subjects listening to stories. The electrical activity in the brain is mapped and shows that different locations in the brain are stimulated by different words. Perhaps not surprisingly, some words that relate to, for example, colour, map to areas of the brain near the parts of the brain that process vision.

Single words, can activate multiple regions. ‘Top’, for example, stimulates parts of the brain associated with – appearances, numbers and measurements, buildings and places.

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Offering People Choices When They Have No Choices

Offering People Choices When They Have No Choices

Offering people choices when they have no choices

I was talking to the always entertaining and insightful Rory Sutherland today about his forthcoming talk at Business of Software Europe. He’s talking about how we can use technology to hack the human consciousness and he came up with this brilliant insight about offering people choices even when there are no choices.

He was talking about scheduled operations in the NHS, the UK’s National Health Service, free at the point of delivery but not always the slickest when it comes to keeping ‘customers’ happy. (Though having taken one of our team members to A&E last week when she tripped over on the way to work, cut her head open, broke her wrist and elbow, I was reminded that they are an amazing organisation).

When you are scheduled to have, for example, a hip replacement, you will wait some time before getting a call to say something along the lines of,

“Your operation is scheduled for 10.30 am on 21st May.”

You have no choice, you  have to be there or get rescheduled to a later date.

Here’s another approach…

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High Performance Teams: Neuroscience and Agile | BoS Europe 2015 | Jenni Jepsen, goAgile

High Performance Teams: Neuroscience and Agile | BoS Europe 2015 | Jenni Jepsen, goAgile

Jenni Jepsen, Partner, goAgile

The key to building high performance teams is understanding how our brains work.

What motivates us as individuals?

Jenni explains how we can make it easier to harvest all the benefits of Agile working by understanding why neuroscience, how people’s individual brains work, is key to creating and motivating a high performing team.

Jenni’s work focuses is on helping people deliver the right product faster whilst creating lasting changes.

Slides, Video & Transcript below

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Four Laws Of Software Economics (Part 4) | Rich Mironov Guest Post

Four Laws Of Software Economics (Part 4) | Rich Mironov Guest Post

We’ve laid out three fundamental facts about commercial software: your development team will never be big enough; all of the profits are in the nth copy or nth subscriber; and the software bits we release are not the product. These led to three laws for software businesses (the Law of Ruthless Prioritization; the Law of Build Once, Sell Many; and the Law of Whole Product).

One last market observation is that you can’t outsource your strategy.  Not to your customer base, not to your sales force, not to a strategy template, and not entirely to a prioritization algorithm. Product strategy is a prediction about how your future actions will move the market, and therefore needs a range of inputs and scenarios. Plus some strong beliefs about where things are going. So let’s stand up a few of the most popular strategy outsourcing approaches, and then knock each one down.

Can’t Customers Decide For Us?

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Four Laws Of Software Economics (Part 3) | Rich Mironov Guest Post

Four Laws Of Software Economics (Part 3) | Rich Mironov Guest Post

At BoS USA 2015 Rich Mironov delivered a classic talk on Software Economics that are so common that they are not just theory, they are the law. See the talk here. After delivering the talk, Rich captured his laws in a series of posts, delivered originally on his site, and reposted with permission on the Business of Software blog.

Our two previous posts noted that your development team will never, ever be big enough to catch up with your dreams (pushing us to The Law of Ruthless Prioritization) and that all of the profits are in the nth copy (thus The Law of Build Once, Sell Many).

Part three starts with the observation that the software bits we release are not the product. Rather, they are part of the product. We may celebrate releasing code, but there’s more a software company needs in order to turn bits into money. Like giving a hungry man a can of soup, but no can opener. So what’s missing?

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Difficult Conversations for Growing Companies | Paul Kenny, Ocean Learning | BoS USA 2015

Difficult Conversations for Growing Companies | Paul Kenny, Ocean Learning | BoS USA 2015

Paul Kenny, Ocean Learning

Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business.

He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive.

Equally applicable in times of growth or trouble.

Slides, Video & Transcript below

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