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Business of Software conference news

Business of Software Europe by the Numbers [Infographic]

Business-Of-Software-Dublin-Infographic

Business of Software Europe was great (it’s not just us that say it, our attendees rated it with an NPS of 93). One said attendee, Mike from CurationWall, put together this excellent infographic summarising the event. He’s also brought together his thoughts on the top three talks from the event from his perspective in a well written, long form blog post – seen here.

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Customer support that (actually) delights

Customer support that (actually) delights

In a world where customer support is increasingly the difference between buy or no buy, stay or no stay, just about everyone loves to market themselves as ‘customer centric/driven/motivated/leading/delightors/dinosaurs/satisfyers/ninjas/hillbillies’.

A phrase I regularly hear is ‘we love to delight the customer’. But what does that mean? From a corporate point of view, it’s usually sales based – ‘we love to delight the customer’ = ‘we make people happy enough that they keep buying from us’. This counteracts the selfless act of delighting another human being – or, to remove the buzzword – unselfishly making another human happy for the sake of happiness.

With everyone apparently looking to ‘delight’ the customer, the companies that really mean it with true intentions still stand out from the pack. Amazon, Apple, and John Lewis (UK) are all examples of companies famed and loved for their customer service, a by product of which is customers come back again and again, or in the SaaS world… keep on subscribing.

I had a great experience that made me happy today. I wanted to share it quickly, because credit where it’s due and all that.

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Scaling a Technology Business is About Unscaling Technical Debt | Jeff Szczepanski, Stack Exchange | BoS USA 2015

Scaling a Technology Business is About Unscaling Technical Debt | Jeff Szczepanski, Stack Exchange | BoS USA 2015

Jeff Szczepanski, COO, Stack Exchange

In every successful technology businesses Jeff has worked in, the key challenge has been understanding how to scale technology and when to tackle the technical debt that inevitably accrues as a company runs ever faster and faster in pursuit of its business objectives. Jeff draws on his experience to help you understand what challenges emerge as a company moves from a Developer Centric environment to become more business focused.

How can you get the business people to have influence on a developer centric environment? How can you manage the challenges that marketing will present?! What principles can you apply to be aware of problems early? How do you trade Agile Practioners vs Architectural Astronauts in a fast growing business? What are the technical debt trade-offs, what problems can you buy yourself out of? What problems will kill you if you don’t move now?

Slides, Video, Google Hangout & Transcript below

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The Long Slow SaaS Ramp of Death AMA Video | Gail Goodman AMA, Building a SaaS Business

The Long Slow SaaS Ramp of Death AMA Video | Gail Goodman AMA, Building a SaaS Business

Gail delivered a talk for the ages at BoS USA 2012 with the “Long, Slow, SaaS Ramp of Death”.

At the tenth Business of Software USA, she returns to reflect on her time at Constant Contact with the talk “Lessons Learned in 17 years Building and Exiting a SaaS Business”. As someone who has been through growing a software company before – her experience is invaluable.

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Business of Software Europe 2016 Speaker Slide Decks

Last week we took over the Powerscourt Hotel, Ireland for the third BoS Europe Conference Europe. As ever, the speakers produced a great show for those in attendance, delivering thought provoking presentations with software businesses in mind.

The slides from most of the presentations are here – with thanks to the speakers for permission to share the slides with the wider BoS Community.

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Gail Goodman – Ask Me Anything | Wednesday June 1st – 1215 EST

gail goodman

gail goodman

One of Gail Goodman’s legacies to the software industry has been proving you can build a profitable business in the SMB space. Today, SME/SMBs are a recognised and attractive market segment for software companies and significant amounts of venture funding is available to go after it.

Beyond this, Gail delivered a talk for the ages at BoS USA 2012 with the “Long, Slow, SaaS Ramp of Death”. At the tenth Business of Software USA, she returns to reflect on her time at Constant Contact with the talk “Lessons Learned in 17 years Building and Exiting a SaaS Business”.

Before the conference, you have the opportunity to ask Gail anything on growing great businesses. As someone who has been through growing a software company before – her experience is invaluable and available to you during the one hour hangout.

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