October 11, 2017
By Paddy Heaton
Lianna Patch and Alli Blum here – conversion copywriters extraordinaire and not-so-secret SaaS geeks.
Having met online just a few weeks before Business of Software 2017, Alli and I naturally threw caution to the winds and decided to become in-person BFFs at the conference this year.
But mere friendship wasn’t enough for two Type A copywriters. Nope.
We also decided to do a conference “takeover”, and interview BoS speakers and longtime attendees about their conference experience!