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Business of Software conference news

Useful short primer on selling enterprise software licenses

A guest blog post from Jeremy Aber, of Aber Law, on some of the important things to consider when selling software into enterprise. As software companies grow and start to sell their products into larger organisations, many come unstuck as they don’t consider some of the issues outlined here. A short and useful primer.

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‘Support is never, ever as important as product development. Discuss’

‘Support is never, ever as important as product development. Discuss’

Why is support still a dirty word in some companies? After more than 10 years in technology and support, including setting up the support function for 37 Signals, Sarah Hatter has some pithy, pertinant and downright hilarious stories to tell about why it’s important, what it can do for you and what it does to build a better, stronger company.

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Marc Andreessen, technology, investment and good behaviour

Interesting stream from Marc Andreessen on the role that venture capital has to play in encouraging ‘good’ behaviours and platforms.

Investors are clearly part of the problem here, but they can also be part of the solution. More of them should be watching Kathy Sierra’s talks and demanding their startups do too.

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Business of Software Conference in Europe and the USA

Business of Software is seven years old now. Thank you for being part of such an incredible community of people that care about making great software and building great businesses.

Business of Software has always been a global community: last year half the attendees came from outside the US. As we have grown, we have been thinking about how we can grow and work with more amazing entrepreneurs and software developers.

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My colleague from Yammer went to Business of Software Conference & all I got was this great summary

We love putting Business of Software Conference together and often wonder, as we huddle together for warmth in the long, dark, grim days when Business of Software Conference isn’t actually running, what people do with the ideas when they get back to the office. Here is one answer, a guest blog from Kevin Davis at Yammer who put some of the key points that he learned over the 3 days of the event into a short presentation.

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