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Notes & Pictures from Business of Software Conference USA 2017

Notes & Pictures from Business of Software Conference USA 2017

Notes & Pictures from Business of Software Conference USA 2017

Collaborative notes from attendees, blog posts, pictures and other good stuff from the 11th Business of Software Conference USA.

Read on for the definitive guide.

Thanks to all of the hard note taking elves at Business of Software Conference USA.

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Scaling to a Billion and Beyond | Zack Urlocker, Duo Security | BoS USA 2016

Scaling to a Billion and Beyond | Zack Urlocker, Duo Security | BoS USA 2016

Zack Urlocker, COO, Duo Security

Zack Urlocker is an executive, advisor and board member with over twenty years of experience in the software industry.

He has helped scale revenues in startups from under $6 million to over $100 million and has had multiple billion dollar exits. He has held executive positions at Zendesk (COO), MySQL (EVP Product), Active Software (VP Marketing) and Borland (VP Marketing) and is currently COO at Duo Security. In his spare time he writes rock operas.

Ninety percent of all startups self-destruct —mostly because they scale too quickly. So how do you go about scaling from a small company to a large one without blowing up? In this presentation, Zack Urlocker, Chief Operating Officer of Duo Security, walks you through some of the lessons he has learned in helping software companies like Zendesk and MySQL scale to billion dollar valuations. In particular he highlights what it takes to use a disruptive strategy and how to build a high-velocity business.

Slides, Video & Transcript below

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“The Pen Is Horrible”

“The Pen Is Horrible”

Feedback from #BoS2017

Here at Business of Software HQ we’ve landed without too much turbulence (metaphorical or aeronautical) back into a week of sitting at desks and sending emails – a far cry from being in Boston last week for the 11th annual Business of Software USA Conference.

Having said that…

We’ve had the biggest grins on our faces reading the feedback from this year’s attendees.

It’s fantastic to hear from both familiar and new names that BoS continues to provide opportunities and content that genuinely help the growth of their businesses. Even some of the negative comments have made us laugh…

“The pen is horrible.”

Consider it noted (with one of those horrible pens).

Here are a few of our highlights from your comments:

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Design Origami – visual mapping of user experience

I must admit I didn’t get what design origami was at first.

I had visions of artful but frustrating paper folding. It turned out to be an excellent tool to help visualize the customer experience of a conference attendee. In a post conference workshop with Bernhard Ferro and Sean Mcguire from Tieto, participants were walked through a process to model and understand a complex services. in this case, Business of Software Conference was the subject of inquiry.

Clearly a good way to finish the conference, the enthusiasm of the participants was clear and we were walked through the output by Bernhard and Sean themselves.

It is very clever. Look at this…

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Sketchnotes from Business of Software Conference USA 2017

Sketchnotes from Business of Software Conference USA 2017

Sketchnotes from Business of Software Conference USA 2017

Lianna Patch at Punchline Copy not only did a Lightning Talk at Business of Software Conference USA last week, she took some pretty cool sketchnotes of the talks when she wasn’t preparing to give her own.

We will add these sketchnotes to the collaborative notes and publish a summary of all the notes we are aware of. Please drop us a note if you have notes/pictures that you would like to include in our write up. Thanks for these Lianna.

The rubber chicken brightened our day.

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Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Azeem Azhar, Product Manager, Schibsted Media Group

It is early days but change is coming. Faster than you think. You should worry, but are you concerned about the right things? Should you concern yourself with terrible tales of, ‘The Singularity’, or about how AI and Machine Learning will change the way that your business runs?

Slides, Video, & Notes below

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What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

Jana Eggers, CEO, NaraLogics

We expect AI and Machine Learning to have a significant impact on the jobs we do – Forrester estimate 16% of current US jobs will be done by AI by the end of the decade (while creating 13.6 million jobs, this still reduces the workforce by 7%). AI represents a significant opportunity for software businesses to embrace innovation within the industry that will destroy some businesses and provide a competitive advantage to others. Jana considers where AI is now, the problems that it can solve and what companies need to know to start claiming the benefits. What do you need to get started with machine learning and AI in your own organization?

Slides, Video & Transcript below

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Talk to me about… (This will appear on your badge)

Talk to me about… (This will appear on your badge)

It’s always entertaining to see how people respond to this question. This appears on attendee badges and is usually an entertaining way to get conversations going. Not everyone realizes we’re serious.

We are. This can have consequences…

Here’s the output of this year’s BoS USA ‘Talk to Me About’. There’s some interesting conversation starters!

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The Lost Art of Meaningful Content | Dave Collins, SoftwarePromotions | BoS USA 2016

The Lost Art of Meaningful Content | Dave Collins, SoftwarePromotions | BoS USA 2016

Dave Collins, Founder, SoftwarePromotions

The web is being filled with pointless content that barrages our senses, overwhelms and distracts us and reinforces the new norms of sub-mediocrity. And this contentless content is amplified and regurgitated through social media, email marketing, streamed webinars and sometimes even conferences. It’s time to take a stand against the banal and pointless pollution and Dave shares with us how in this great talk from Business of Software Conference USA 2016.

Slides, Video & Transcript below

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