Videos Of 2011 Talks | Business of Software

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How to Make the World Suck Less Using Software

A superb talk by Alexis Ohanian to finish last year’s Business of Software Conference – How to make the world suck less using software. He talks about the birth and development of some of the companies he has been involved in – Reddit, Breadpig, Hipmunk – why software is the great playing field leveler of […]

David Cancel, Chief Product Officer, Hubspot: Creating a data-driven business at Business of Software 2011

Dave Cancel is the Founder and CEO of Performable. He is a serial entrepreneur with a twelve-year record of building forward-thinking businesses. He specialises in online marketing technology, social media, and scaling large data systems. Prior to becoming the CEO of Performable, David was the co-founder and CTO at Lookery. Before Lookery, david was a […]

Alex Osterwalder on Business Model Innovation at Business of Software 2011.

Alex Osterwalder Building Competitive Advantage through Business Model Thinking. Swiss based Alex is a gifted communicator and the author of ‘Business Model Generation’ – a book about business models that has sold over 120,000 copies. (Why? Becasue it is extraordinarily good). Fast Company Magazine named Alex’s book one of the Best Books for Business Owners […]

Dharmesh Shah, CTO of HubSpot at Business of Software 2011. Building Big Ass Software Businesses.

Dharmesh Shah - Building Big Ass Software Businesses: Insights and musings on the Business of Software. Dharmesh Shah is the founder and CTO of HubSpot, a venture-backed software company offering a hosted software service for inbound marketing. Prior to HubSpot, Dharmesh was the founder and CEO of Pyramid Digital Solutions. Pyramid was a three time recipient […]

Making Social Media Work in Business to Business. Laura Fitton, Business of Software 2011

Laura Fitton Once upon a time dubbed a "Queen" of Twitter, Laura "@Pistachio" Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognised that software built on Twitter's API was going to change the world.  As an Inbound Marketing Evangelist, she's excited about showing companies how to grow by […]

Making the World of Software Engineering More Creative. Josh Linkner at Business of Software.

Josh is the New York Times Bestselling author of Disciplined Dreaming: A Proven System to Drive Breakthough Creativity. He is the CEO and Managing Partner of Detroit Venture Partners, a venture capital firm helping to rebuild urban areas through technology and entrepreneurship. Remember LEGO when you were a kid? It was a system that encouraged creativity. […]

SaaS & the Art of Software Pricing. A decade of AWS & Twilio experience in one hilarious hour.

Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest  talks on Software Pricing we have ever seen at last year’s Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing […]

Creating ‘Naked Businesses’ Jason Cohen @asmartbear at Business of Software 2011

Jason Cohen  Naked Businesses: How I made more money through honesty than through typical business behaviour.  Deceit infests business: salesmen decieve, PR spins, tech support deflects, marketers mislead, strategists out-wit, founders preen. Entrepreneurs mislead to seem big and stable; multi-nationals mislead to seem relatable and human. It's the game. But what happens when you don't […]

Paul Kenny, Ocean Learning at The Business of Software: The Art of Asking.

In this the fourth of his Business of Software talks, Paul Kenny tackles the age old issue of closing in his talk, ‘The Art of Asking‘. He shows how almost everything we have learned about closing deals comes from exposure to bad sales people and poor technique rather than great sales people and he explores the […]

Tobias Lutke, CEO, Shopify at Business of Software 2011: “How we can build businesses that people in 100 years won’t be embarrassed by?”

Tobias Lutke, founder and CEO of Shopify, wants people to make sure their business is on the right side of history through code and culture. Quietly spoken, Tobias offered one of the most thought provoking talks of Business of Software 2011 by asking the question, “How we can build businesses that people won’t be embarrassed by in […]

Peldi (@balsamiq), Balsamiq at Business of Software 2011: Interview with John Nese of Soda Pop Stop.

Giacomo ‘Peldi’ Guilizzoni is the founder and CEO of Balsamiq, makers of Balsamiq Mockups, the instantly-useful, forever-loveable wireframing software. Balsamiq is a tiny, nine-person multi-million dollar multinational, based out of Italy, France, New York and California. A programmer turned entrepreneur, Peldi lives to learn new skills and to share what he learns, be it via […]

BoS 2011 Lightning Talks: Corey Reid, Freshbooks; Karl Treier, Prospect Stream; Justin Goeres, JKI; Patrick Foley, Microsoft; Tyler Rooney, 4ormat.

Below are the lightning talk videos from five speakers at the Business of Software conference 2011, starting with the winning talk by Justin Goeres of JKI. Lightning Talks are terrifying and very hard to pull off – each speaker was allowed 15 slides with 30 seconds for each slide. That's 7 minutes and 30 seconds […]

BoS 2011: Business of Software Talks from 2011 all in one place.

If you came to Business of Software 2011, you can access all the talks from last year here using the passcode you were sent by email. Anyone registering for this year's event will also receive a code to access the talks prior to their general release. Click on the talk you want to view and […]

Patrick McKenzie (@patio11) at Business of Software 2011: Engineering your marketing outcomes

So here is Patrick McKenzie’s brilliant talk at Business of Software 2011 on engineering your marketing outcomes. Marketing comes naturally to some people. Unfortunately, few of them go on to found software companies. Patrick talks about types of marketing that use engineering skills and won’t be rabidly opposed to your developers. Instead of spending a […]

Rory Sutherland, Vice-Chairman, Ogilvy, at Business of Software 2011: Praxeology – Lessons from a lost science.

Rory’s engaging talk at Business of Software 2011 brings psychology, philosophy and economics together to demonstrate how software developers, entrepreneurs and engineers need to embrace the forgotten science of Praxeology. A science whose time has come. From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland […]

Professor Clayton Christensen at Business of Software 2011: The Job your Product Does

This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. It was the opening talk at last year’s Business of Software. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room […]

Peldi prepares to interview his hero John Nese of Soda Pop Stop

Balsamiq's Peldi gets stressed to the max while preparing the night before his interview with John Nese of Soda Pop Stop. Marco plays the role of John.  Warning, contains no bad language but there is much giggling. You can see some ofthe pictures from the real interview here: http://www.flickr.com/groups/bos2011/ It would be fair to say that […]

Clayton M. Christensen at Business of Software 2011: How to Create New Growth Businesses in a Risk-Minimizing Environment

Clayton M. Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, and is widely regarded as one of the world’s foremost experts on innovation and growth. Christensen has served as a director on the boards of a number of public and private companies. He is currently a board […]



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