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Business of Software conference news

STICKY POST: All Talks From Business of Software Conferences in One Place

STICKY POST: All Talks From Business of Software Conferences in One Place

All the talks from previous Business of Software Conferences from one place. Great SaaS & Software Talks.

If you want to watch previous BoS Talks, you can access all of the publicly available ones from here, listed by year. The more recent talks will link to the video of the talk, a transcript, the speakers slides, any follow up online AMAs and attendee notes. Great talks on building SaaS and software businesses.

Enjoy!

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Business of Software Conference Code of Conduct

Business of Software Conference Code of Conduct

Business of Software Conference – Code of Conduct

Always worth reminding people that this is important for us all. We expect everyone who attends our events in any capacity to treat other human beings well whoever they may be.

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organizers will enforce this code throughout the event. We expect co-operation from all participants to help ensure a safe environment for everybody.

The Quick Version

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Social Media and the Death of Intelligent Debate

Social Media and the Death of Intelligent Debate

Social media is great for shouting. Less good for nuanced debate. It rarely changes mass opinions.

If people don’t share your view, you’re unlikely to change their mind by being outraged and emotional on social media. It might feel like you are making well received points, but only other people like you are listening..

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Can we all help change the ecosystem so men can’t abuse their power and privilege?

Can we all help change the ecosystem so men can’t abuse their power and privilege?

A pustulent boil finally burst in the software industry.

Two very high-profile investors, and a few other wannabe high profile investors, have been accused of multiple instances of sexual assault and inappropriate behavior with potential and current employees and investees.

The investors are male. The investees all female. No surprises there. There were a few surprises to come…

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Lessons Learned in 17 Years Building and Exiting a SaaS Company | Gail Goodman | BoS USA 2016

Lessons Learned in 17 Years Building and Exiting a SaaS Company | Gail Goodman | BoS USA 2016

Gail Goodman

When Gail became CEO of Constant Contact 17 years ago, she had to persuade venture capitalists that selling anything to SME/SMBs was possible, let alone an online service – THIS WAS THE LAST MILLENNIUM!

Gail considers some of the things she has learned about marketing and serving SMB customers, about the software industry and about leadership along the path to a scale business. She also shares her thoughts behind the ultimate sale of the company, something she describes as good for customers, for employees and for shareholders, even if it was a bittersweet process for her personally.

Slides, Video & Transcript below

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What I Learned in a Decade at Hubspot | Dharmesh Shah, HubSpot | BoS USA 2016

What I Learned in a Decade at Hubspot | Dharmesh Shah, HubSpot | BoS USA 2016

Dharmesh Shah, Founder/CTO, Hubspot

Hubspot, the company Dharmesh co-founded in 2006, has grown over time to become a publicly listed company with over 1,000 employees, revenue approaching $200 million and a market cap that makes it a public unicorn. In this talk, Dharmesh shares some of the things he got right as a technical founder but more importantly, some of the mistakes he’s made that challenged his assumptions about how to grow a big ass software business.

Slides, Video & Transcript below

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Scholarships: Attend Business of Software Conference USA as a guest of our lovely supporters.

Scholarships: Attend Business of Software Conference USA as a guest of our lovely supporters.

A chance to attend Business of Software Conference USA as a scholar.

Business of Software is a paid conference with limited sponsorship. We focus on delivering value to our customers – the attendees. We know that this means that not everyone who would like to can afford the cost of attendance so we are very grateful to the lovely people at Balsamiq Mockups, Pragmatic Marketing, John Knox and Software Promotions who are supporting scholarships to bring some great people to Business of Software Conference USA,Boston, Ma, 18-20th Sept.

We are always particularly keen to support entrepreneurs are the beginning of their journey and underrepresented groups in the software ecosystem.

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Business of Software Conference USA 2017 Pricing

Business of Software Conference USA 2017 Pricing

BoS Conference Pricing

Pricing conferences, like pricing software, is an art not a science. Like most conferences, we work using a series of price points over the course of the year so that the closer to the event, the more it costs to attend. The logic behind this is fairly simple – the earlier someone commits to attend, the less they pay. This gives guests a guarantee that they can attend, book flights accommodation etc. It also gives us visibility on attendee numbers so we can plan effectively.

We had a theory: Whenever we put the price of the ticket up, we get a rush of registrations, often in the final couple of hours before a price break hits. Using that logic, we decided to offer more, smaller, price breaks over the year giving people more chances to book before the price rose.

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Building a Customer Driven Product Team | David Cancel, Drift | BoS USA 2016

Building a Customer Driven Product Team | David Cancel, Drift | BoS USA 2016

David Cancel, CEO & Founder, Drift

David Cancel is a five-time entrepreneur, two-time CEO, angel investor, and currently the CEO at Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company, Performable.

Every company claims to be ‘customer-driven’. They’ll have framed posters on the wall – “Solve for The Customer.” None of that means anything unless you actually make the structural decisions to ensure it. Why is hiring people who are customer-driven the key to a successful product team? David explains in this talk how to structure product teams to increase employee retention and customer focus. What does a feedback loop directly between the engineers and customers look like? Roadmaps solve for the company not the customer. What solves for the customer is non-stop testing and continuous improvement. Introducing unnecessary process can create barriers to customer centricity. What processes should you incorporate? What metrics should product teams and engineers be guided by?

Slides, Video & Transcript below

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The Software Business in 2017

The Software Business in 2017

This is a very interesting slide deck considering the software business and the long term future of the software industry.

Two particularly useful sections:

  • The five forces accelerating software’s growth.
  • Considerations for the modern software CEO.

Well worth looking through.

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