Videos Of 2009 Talks | Business of Software

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Geoffrey Moore at Business of Software 2009: When in Doubt, Look Different. Video & transcript.

What is context, what is core? “I have to say if I have, to be in a business during this economy, I would want to be in a software business. A service led software business. Because it’s the most flexible. It’s the most, it can run to value faster than anything else on the planet.” […]

Paul Kenny at Business of Software 2009: Sales – Something for all tech entrepreneurs

Paul Kenny spends most of his time trying to persuade sales people to be more entrepreneurial. But most people in the business of software have the opposite problem. We’re entrepreneurial, but we need to more salesy. In this video, Paul talks about sales stories and about how we, as entrepreneurs, can use them to bridge […]

Kathy Sierra at Business of Software 2009

“In the old days, getting customers was easy. You could just outspend. You could use brute force to get the word out. Now, thanks to social media, you don’t have to outspend. There is a much better technique. It is to out friend. If you can just be friendly enough and get your users to […]