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Lightning Talks 2015 | BoS Europe Applications Open

Lightning Talks 2015 | BoS Europe Applications Open

15 Slides. 30 seconds each. Your Subject. Our Stage. Haven’t worried you yet? Great!

Lightning Talks are always one of the highlights of BoS and this year will be no different. We are pleased to say the BoS Lightning Talks are open for public application now.

If you want an opportunity to talk at BoS about a topic that interests you, send us an application. Lightning Talks follow a simple format – every speaker gets 15 slides and 30 seconds per slide to talk about a subject of their choice. The slides advance automatically. Warning, they are a challenge! But one worth taking: Lightning Talkers have a special place in the hearts of the BoS audience, not to mention a free pass to BoS, and many people have made the jump to more speaking gigs at BoS and other events.

But the fun does not stop there. Oh no! Lighting Talk Competition entrants receive a free pass to the Business of Software Conference where they will speak, the chance to share an idea they care about with a live audience of 200, and the respect of their peers. Don’t underestimate the last one.

If you would like to submit a Lightning Talk, here is what to do before Midnight GMT, April 20th:

Send an email to Joe and enclose:

  • Your name
  • The title and description of the talk you propose
  • A link to a video of you speaking – ideally about what you want to do a Lightning Talk about.

We will review all of the submissions, and pick what we feel will be the most appropriate ones, to talk live at BoS 2015.

Remember to submit by April 20th.

(Please note submissions from third parties including marketing departments, speaking agents etc will be ignored – we don’t have the time – please see below).We only want submissions from people that care enough to do their own stuff. This is a chance to stand up in front of a bunch of people and share an idea you love.

To get your creative juices flowing, here are some previous winners:

Even if you don’t submit an idea, why not think about what you would talk about in 7.5 minutes? Strange as this might sound, lots of our attendees do, even if they have no interest in standing on stage. Thinking about the essence of what you are passionate about can be a very good way of helping you work out what is important to you.

Remember to submit your application to Joe by 20th April:

  • Your name
  • The title and description of the talk you propose
  • A link to a video of you speaking – ideally about what you want to do a Lightning Talk about.

Good luck!

 

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Five Lessons on Customer Service from Derek Sivers | BoS Hangout Recap

Five Lessons on Customer Service from Derek Sivers | BoS Hangout Recap

“The Important thing is to lose every battle”

Last week, Derek Sivers joined us for a Google Hangout after his ripper of a BoS talk: ‘Philosophies of Customer Service’. Derek was on great form, discussing everything from his experiences as an entrepreneur with CD Baby, to his choice of headphones.
To make it easier to digest, here are five lessons from the hangout (although many, many more can be found in the full video below).

1. Lose every battle.

This was the number one thing to come out of the hangout. With customer service, Derek suggested the customer is always right approach wins as often those who complain loudest, may also be the ones who will praise loudest too. This is not only for the reasons of being a good citizen, but also having a business logic in the way good customer service can be used as a point of differentiation, as Nordstrom have done in the USA.

2. Customer service is a mindset

Derek’s talk was called ‘Philosophy of Customer Service’. Derek suggested in spite of the title, in reality customer service is less a philosophy and more a mindset. He gave the example of a concierge service in a hotel – they will do anything and take any blame for the benefit of the customer’s satisfaction.

3. Put your best people for customer service, on customer service

Derek talked about customer service as a skill. He mentioned his co-worker who possessed the ability to listen and keep cool whilst customers shouted at him for extended periods. He also suggested to find people who possess this skill, recruitment should focus on the platform which they will be using day to day, i.e. if someone is going to be using email, have them use email within the hiring process so you know how they behave on that medium.

4. Tribes are built slowly

Sometimes people ask Derek the question, “how do you build your Twitter following to 250k people?”. Derek suggested that this just through a constant grind and consistently churning out content for a long period of time. This is much the same as customer service in the way reputations are built over a long time.

5. Just because something has been done, doesn’t mean it can’t be done better

Much of the conversation focused on entrepreneurial topics in addition to customer service. The idea that most things have already been done was bought up, with Derek attributing his success to ‘ignorant naivety’ when he thought he had found a gap in the market and went for it. It was suggested was that even if an idea isn’t original, it doesn’t mean it cannot be done better. A lesson for many entrepreneurs out there who have been put off in the past!

The full video is below of Derek’s hangout with us. As we look to make this a regular feature we have more speakers lined up for hangouts in the near future, so keep an eye out for announcements on our Twitter.
If you would like to catch BoS live, tickets for BoS Europe and USA are available now. Be sure to join us as tickets are selling fast.

 

BoS in your inbox.

Business of Software is unique. It is a conference where business leaders and entrepreneurs meet to learn and improve through listening to our world class speakers, but also eachother.

Get the latest updates direct to your inbox, including conference news, discounts, and BoS video content.

Read more

Jeff Szczepanski- The Developer’s Guide To Running Sales Teams

Jeff Szczepanski- The Developer’s Guide To Running Sales Teams

The second of two video releases in a day! Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team.

We’re hosting Jeff and Paul Kenny for a Google Hangout on 5th March 2015 at 3PM GMT.

Join us then for an opportunity to ask him anything as part of a live audience.

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Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

“The days of build it and they will come… they are long gone”

Sifting through the unsurmountable mountain of SEO content is hard. And confusing. This week we hosted Rand Fishkin, Co-Founder of Moz and Inbound.org, for a Google Hangout. In conjunction with our Co-Host, Dave Collins of Software Promotions, highlight after highlight of actionable SEO tips was delivered in what was an interesting, wide reaching conversation.

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How To Launch Successful Products in 12 Hours | Video | Mikael Runhem

How To Launch Successful Products in 12 Hours | Video | Mikael Runhem

The brilliant Mikael Runhem, CEO of Pergite Software AB and owner of the world’s best business cards spoke at BoS UK on ‘How to Launch Successful Products in 12 hours’. Listen to Mikael if you want new methods to build and test your products fast and thoroughly, and to reduce your exposure to duff ideas.

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GBP Austin Dimmer | Building a Software Company is Hard

GBP Austin Dimmer | Building a Software Company is Hard

In this guest blog post Austin Dimmer, CEO and Founder of Effective Computing shares the difficulties he has faced trying to create a sustainable software business.

I’d like to set out by letting you know that creating a successful software business is extremely hard.

I personally suffer from a rare disability that means I am not able to operate computers with traditional keyboard and mouse, as you can imagine in an age in which “software is eating the world” it is very frustrating to be physically limited in capabilities. A number of years ago I was advised by a leading doctor not to work with computers and to seek an alternative career.

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Rand Fishkin Hangout: Helping Customers Find You Online. The Everchanging World of Online Marketing

Rand Fishkin Hangout: Helping Customers Find You Online. The Everchanging World of Online Marketing

This is the link to register, and view our Google Hangout with Rand Fishkin, Co-Founder of Moz/Inbound.org and as close as to a SEO deity on earth you will find.

The Google Hangout with Rand, on Tuesday 17th February 2015 at 18.00 GMT (10.00AM PST), will to discuss his Business of Software Conference USA talk, ‘Helping Customers Find You Online: The Ever Changing World of Online Marketing’.

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