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Three videos that will change how you think about Product Strategy

Three videos that will change how you think about Product Strategy

Product Strategy is hard. This is one reason that Des Traynor, co-founder of Intercom, is a Business of Software favourite. Every time he steps on the BoS Stage it is hard to not be impressed by his laser-guided focus on getting product strategy right by focusing on what makes your company special.

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Specific Strategies for Growing and Managing Your Mailing List | Rob Walling Lessons

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Not so long ago I asked for your help to build the BoS, BLN email lists by sharing your knowledge of best practice in this pursuit. The BoS Community came shining through, with Rob Walling (also the subject of my first BoS video review) providing podcasts he has completed in his ‘Startups For the Rest of Us’ series which, among many useful things for start up people, has three podcasts based on this very topic.

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Five Tips for Video Marketing from Chris Savage – CEO of Wistia

Five Tips for Video Marketing from Chris Savage – CEO of Wistia

Last week we had the absolute pleasure and privilege of welcoming back Chris Savage, Co-Founder and CEO of Wistia for a BoS Hangout following his BoS USA Talk in 2014. A talk about his talk soon turned into a conversation about the state of video marketing in general and a play list for anyone thinking about using video in their marketing.

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If data can help win elections, what can it do for your business?

If data can help win elections, what can it do for your business?

How Big Data can win elections.

Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics. With the general election on the horizon, we thought it would be a good time to repost this for all to see and understand.

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A Call for Help | Building Email Lists

A Call for Help | Building Email Lists

At The BLN and BoS we try, hard, to produce the world’s best conferences.

For those whom I haven’t had the pleasure of meeting yet – my job is to let people know about these conferences. The most effective method in terms of creating an instant reaction we have found is via our email newsletter that we send every couple of weeks.

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