At Business of Software Conference USA 2014, Tony Ulwick, one of the fathers of the Jobs to be Done movement, looked at the tools and processes you can use to uncover innovation opportunities.
What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is a huge step forward for your business. Watch the video for answers, for those who prefer, transcript is below.
For more great insight like this, Business of Software Conference USA 2015 is only a month a way. Full Schedule Released. Tickets available here.