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Business of Software conference news

The Science of Web and Email Optimisation | Brian Massey

The Science of Web and Email Optimisation | Brian Massey

As a Conversion Optimization Evangelist, Brian spends a great deal of his time speaking and writing about conversion. As the Original Conversion Scientist, Brian has helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing.

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Writing Non-Sucky Copy for Websites, Marketing Collateral and Newsletters – Joanna Wiebe

Writing Non-Sucky Copy for Websites, Marketing Collateral and Newsletters – Joanna Wiebe

Copywriting is hard. Even harder is talking about good copywriting while writing a blog post… how about that copywrite-ception for you? Few people do it well, but Joanna Wiebe of Copyhackers is one of those in a select bunch.

At BoS Conference USA Joanna took the stage for an hour to deliver an entertaining talk that will get you writing non-sucky copy for your website, marketing collateral and newsletters. Slides here, full video below, as well as a transcript for those who prefer.

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The Introvert Guide to Networking

The Introvert Guide to Networking

Picture the scene. You enter a room. The room has windows and doors, sometimes music and usually drinks. People fill this room, talking, smiling, and bunched in groups like a Roman Tortoise Shield formation.

This is no start to some mind-boggling brain teaser. No. This is something FAR worse. This is a networking event. Enough to send shivers down the spine of any self-respecting introvert.

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How to Accelerate Success like Hackers & Innovators | Shane Snow

How to Accelerate Success like Hackers & Innovators | Shane Snow

Ever wondered what the most successful United States Presidents have in common?

  • Ever felt the way things are done for years isn’t the way things should be done in the future?

At Business of Software Conference USA 2014 Shane challenged common ideas about ‘success’, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables and how, paradoxically, it’s easier to build a huge business than a small one. Shane discusses three hacker mentalities that help challenge the normal way of doing things with the result of accelerating success.

Video, talk transcript and slides from Shane Snow’s Business of Software Conference talk, ‘Smart Cuts’, here.

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Bill Aulet, MIT | Lessons Learned in Teaching Entrepreneurship

Bill Aulet, MIT | Lessons Learned in Teaching Entrepreneurship

Bill Aulet is a (successful) serial entrepreneur turned teacher. This talk questions the entrepreneurial support industry, gurus, entrepreneurial education, Donald Trump and the notion that there is a recipe for entrepreneurial success. Don’t watch it to learn how to teach entrepreneurs, watch it to have your own entrepreneurial instincts challenged.

“This is my goal… I want to promote entrepreneurship. For entrepreneurs to be seen as a profession; not some bunch of crazy people”.

“What does ‘Disciplined Entrepreneurship really mean today?

Video and Transcript below. Slide deck here if you’re short of time.

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