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How to Get Your Website Converting | Brian Massey, The Conversion Scientist AMA Summary

How to Get Your Website Converting | Brian Massey, The Conversion Scientist AMA Summary

Everyone has heard the phrase ‘Money Makes the World Go Round’. These days, it could even feel more appropriate to say ‘Data Makes the World Go Round’. But what about when the two combine?

Brian Massey is The Conversion Scientist and makes a living by using data to produce websites and processes that optimise for conversions of all manners, including maximising the bottom line. In 2014, he spoke at Business of Software Conference USA on the subject of optimising web pages and email, outlining a check list of top things anyone can do to ensure their landing pages deliver time and time again. You can watch that video here.

As part of the release of Brian’s talk free to the public, we caught up with him to see what has changed in the world of conversion science since last year. Watch the video below for the full AMA hangout, or for a summary, see below the video.

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The Unicorn Bubble

The Unicorn Bubble

It is not in the interests of any investors or entrepreneurs to talk about bubbles. They are too profitable for some. Besides, ‘this time it’s different‘, is the stock response to anyone who question the increasingly high valuations of some companies.

It is in everyone’s interests to understand the implications and what this means for other companies.

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The 11th Business of Software Conference (9th Business of Software Conference in the USA) Fifth Annual Boston Photowalk is here!

The 11th Business of Software Conference (9th Business of Software Conference in the USA) Fifth Annual Boston Photowalk is here!

Arriving into Boston early? Join your fellow Business of Software attendees for the Fifth Annual Photowalk and tour around Boston. This is a great way to meet other attendees before the conference kicks off. All skill levels and all cameras/camera phones are welcome! Bring a camera… or leave it at home and just walk around town with us.

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Business of Software Conference USA 2015 Workshops

Imagine this. You spend two and a half days listening to inspiring speakers, meeting world class future partners, contacts, or friends, and then you return to the office on Monday to a mountain of emails and ten thousand questions. Soon after the invigoration and fountain of ideas you were going to implement fall to the back burner cause, hey, everything else is more important right now, right?

Business of Software Conference USA promises to give you the chance to work on, not in your business for three days. To deliver on this, we’re announcing our practical workshops to be held over two sessions at BoS Conference. Interactive, engaging sessions. Leave BoS Conference with not only ideas, but the plans to compliment them.

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How Can Business Tools Help You? | Alex Osterwalder AMA Summary

How Can Business Tools Help You? | Alex Osterwalder AMA Summary

“You don’t want a heart surgeon to turn up for your surgery with a swiss army knife. You don’t want them to use the wrong tools.”

Last week we had the pleasure of hosting Alex Osterwalder for a catch up before his Business of Software Conference USA 2015 talk – ‘How to Design Organisational Culture’.

As an entrepreneur, inventor of the Business Model Canvas and also a Best Selling author, Alex is well placed to comment on the tools people in companies can use to create clarity and direction in all areas their business.

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