“With SaaS you need to win the customer every month – you need to retain them”
Meet a man with a ‘colourful’ and ‘non-traditional’ past. Duane Jackson.
Duane’s story is well documented. You can hear the full story here. To sum it up in a sentence, Duane has bounced from children’s home… to prison… to accounting software.
But when we caught up with Duane for an AMA, the talk was far more practical than the inspirational message delivered at BoS Europe 2015. Duane built a successful accounting SaaS business incrementally over a number of years, before ‘upselling’ for an undisclosed sum reported to be in the region of £20 million. His marketing knowledge and natural business acumen are worthy of paying attention to – as are his words of advice.
Below is the hangout itself, but also some highlights from the AMA.