Business of Software conference news

Companies you will meet at Business of Software Conference this year

Some of the companies and people that are coming to the Business of Software Conference, 28-30th October 2013, Boston, MA.

It not just the talks that makes BoS awesome, (though we think they are world class), it’s the amazing people who come from around the world (almost half from outside the US), to talk and share ideas about making software people want and building long term, sustainable software businesses.

Obviously, while we would love to share everything about everyone, we do not publish individual names of attendees outside the conference attendees. This list of companies and the job titles should give you a good sense of who is coming though.


4ormat, ABIS, Inc, Accedian Networks, Acid Media / Mobiscroll, Acquia, acQuire Technology Solutions, Adaptasoft, Inc., Admin Arsenal Corporation, Adzerk, agileDSS , Anamika LLC, AppFusions, Appointment-Plus, Atlassian, Avangate, Aviaso, Avontus Software, Award Nexus, Axiomsoft, Axosoft LLC, Badass Users, Balsamiq, Bettermarketing Inc., Bidsketch, BitsDuJour, Bizworks, Blackbaud, Blue Fish Development Group, BlueZebra Sports, booj, Boondoggle Films, Box, Brecht Inc, Buildium LLC, Business of Software, Calix, Campaign Monitor, Cancel Bayern Software, Cape Horn Strategies, CAPS, Inc, catalyst investors, CDI Apps for Good, Cisco Systems, Cisco Systems, Inc., CivicPlus, Columbia Business School, Computational Hydraulics International (CHI), Constant Contact, Inc., Conversocial, ConvertKit, CopyCat LLC, CoreMedia AG, Corporation Service Co, CoSupport, CURE International, CustLabs Ltd., Cycling ’74, Dassault Systemes, DDL, Delivra, Development Partners Software, DevFacto, device42, Devonshire Investors, DevResults, D-I, Dnet Internet Services, DRH Internet Inc., ECIS Consultants Ltd, Effective Computing, Elbrys Networks, Ellexus Ltd, eMoney Advisor, Emurasoft, Inc., Enova, Entrance, EVER TEAM, Evernote, Exprodat, Faria Systems Ltd., Fire Ant Software, Fireworks Project Inc., Five Lakes Studio, FLAVIA IT-Management GmbH, Fog Creek Software, Formstack, Formstack LLC, Formstack, LLC, Formula VC, Forward Thought, Inc., Freeside Internet Services, Inc., FundStream, Globe Software, GoECart, Google, Inc., GovProcure, GovProcure Partners, GRAHL software design, Grant Street Group, GraphPad Software, Grasshopper Group, LLC, GunpwderLabs, Harvard Innovation Lab, Heroku, HFLabs, Highland Capital Partners, Hopper, HubSpot, Hudl, Independent, InetSoft, Insperity, Insyston, Integral Group Inc., Interapptive, Inc., Intercept Solutions, Intercom, Intern Avenue, inWorks LLC, IQ Capital Partners, JBurgess & Associates, Jitbit Software, JKI, Just Add Content, Kalzumeus Software, kCura, Keepify, Kentico software s.r.o., Kindoo, KnowledgeLake, Inc., Koombea Inc., KSS International, Inc., Lab Escape, Inc., Litmus, Lobster Software, Locaweb, Logos Bible Software, Mad*Pow,, mdk GmbH, Metaworks Inc., Method R Corporation, Microsoft, Microsoft, Mind the Product, Modern Survival Solutions, MongoHQ, Monkida, Moon River Software, Inc., Moraware, Multunus Software, N. Nyman Oy, N/a, Neo, NeoSmart Technologies, North Bridge Venture Partners, Nozzle, Nuxeo, Ocean Learning Ltd, One More Cloud, OpenEye Scientific Software, Optimizely, Optis, Oracle, O’Reilly Media Inc., PadMapper, Inc., Paramount Software UK Ltd, Percussion, PHC, Physion, PK Data, Planscope, Pluralsight,, Precision Lender, PrecisionLender, Primate Technologies, Promethean, Inc., PROS, protobi, Rand Worldwide, Readdle, Readdle Inc. , Real HQ, Recruitment Systems, Red Gate, Relevance, Inc, RIPE NCC, Rivo Software , Robots and Pencils Inc., RocketScope, Rogish and Associates, Royal Palm Software, LLC, SASSIE / SurfMerchants,, Schneider Electric, Schneider Electric IT Denmark ApS, Schneider Electric IT DK ApS, SeeThoughtDone, Self, Serlio Software, Servolutions, SimplyWork, Sitrus LLC/ AMC Bridge LLC, Snow Mountain Labs UG, Socious, Software Pricing Partners, Inc., Software Verification, SoftwarePromotions, Solana, Stack Exchange, StartHQ, Stella Nova Technolo, Sterling Medical Devices, Stormpulse, Inc., Streema, Inc, Swoop, Table Xi, Takipi, TBA, Tealeaf Academy, TechSmith, Telerik, Terraine, Inc., The BLN, The BLN & Business of Software, The Re-Wired Group, Three and a half Roses, Thycotic Software, Tioga Lake Systems, LLC, Total Synergy, Totango, TRANZACT, Tucows/OpenSRS, Tuff Decisions Inc., Univeris, US Health Works, UserIQ, UserScape, Veson Nautical, Violarth, VIPorbit Software Int’l, Inc., Vircom , Webapper Services, LLC,, Widefido, Winshuttle, Wisco, xMatters, Xtreme Labs, Yammer, Yesware, Zillow, Zoomergy LLC.

Job Titles – good to see that some people retain a good sense of humour when it comes to Job Titles.

#1, Architect, Associate, Audience Evangelist, Author, Backwards Thinker, Business Strategist, CEfounder & O, CEO, CEO & Co-Founder, CEO & Founder, CEO & Lead Developer, CEO/CTO, CEO/Founder, CFO, Chairman, Channel Account Manager, Chief Architect, Chief Entertainment Officer, Chief Evangelist, Chief Information Officer, Chief Product Officer, Chief Strategist, Consumer Applications, CIO, Cloud Consultant, CMO, Co Founder & CEO, CoFounder, Co-Founder, Co-Founder & Co-CEO, Commercial Strategist, COO, CTO, Deputy Assistant, Developer, Development Manager, Director, Director IT, Director of Client Care, Director of Client Services, Director of Consulting, Director of Engineering, Director of Information Technology, Director of Marketing, Director of Operations, Director of Product and Operations, Director of Product Development, Director of Product Management, Director of Product Strategy, Director of Sales, Director of Software Engineering, Director of Support, Director, Engineering, Director, Marketing & Product Strategy , Director, Software Development, Editorial Strategist, Engineer, Engineering Director, Entrepreneur and Investor, Event Assistant, Events Manager, Founder, Founder & CEO, Founder & CTO, Founder / Principal Consultant, Founder and CEO, Founder and CTO, Founder/CEO, Founder/CTO, Founder/Editor, Founder/Principal, General Manager, General Partner, Global Engineering Director, Global Product Management Director, GM, Heroku Postgres, Google Whisperer, Growth PM, Hacker in Residence, Head of Customer Success, Head of Finance, Head of Marketing, Head of Product Development, Head of UX, In house Counsel, Independent, IT Director, Jack of All Trades, Jobs-to-be-Done Associate, Jody’s Daughter, Jody’s Mom, Lead Developer, Localization Specialist, Manager, Software Dev Engineering, Manager, Software Engineering, Managing Director, Managing Director & Co-Founder, Managing Partner, Marketing, Marketing Coordinator, Marketing Manager, MD, Member of Technical Staff, NED, One of the team, Oracle Business Unit Manager, Owner, Partner, Partner Program Manager, Physician Assistant, President, President & CTO, President / CTO, President, Software Division, President/CEO, Principal, Principal Consultant, Principal Engineer, Product Manager, Professional Services Director, Professor, Project Manager, Sales, Sales & Development, SciBizD, Senior Associate, Senior Developer, Senior Experience Designer, Senior Manager of Software Engineering , Senior Software Developer, Senior Software Engineer, Skilled Engineering, Software Craftsman, Software Developer, Software Development, Software Development Expert, Software Engineer, Software Engineering Manager, Special Projects, Sr Director Product Management, Sr. Product Manager, STAFF, Support Engineer, SVP Business Development, SVP Customer Operations, TBA, TBD, Technical Director, Technical Product Manager, Technologist, Thought Follower, UX Lead, Vice President Solution Software, Vice President, Business Development, Vice President, Commercial Operations, Vice President, Strategy & Marketing – 3DVIA, VP, VP and Technology Evangelist, VP Business Development, VP Engineering, VP marketing, VP of Engineering, VP of Industry Solutions, VP of Marketing, VP of Operations, VP of Product Management, VP of Products, VP Operations, VP Product, VP Product Strategy, VP solutions, VP Technology and Platforms, VP, Business Development, VP, Engineering, VP, Enterprise Solutions, Web Guy, Zookeeper.

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members

Read more

The Avangate BoS dinner – *the* place to be on Tues 29th October

Previously, on Business of Software, Avangate have very generously supported scholarships for promising software businesses to come to BoS. Now they are extending their generosity to other BoS delegates, with a dinner at Morton’s Steakhouse on the evening of Tuesday 29th. We’d recommend it because Avangate scholarships reliably turn up some very interesting new faces at BoS.

Their space is limited, so if you want to go you need to book a spot here.

In their own words:

If you are attending the Business of Software conference this year, taking place October 28-30 in Boston, please join us for dinner on Tuesday, October 29, 2013 at Morton’s Steakhouse as we celebrate our Avangate – Business of Software Scholarship winners.

It’s a great opportunity to network and share ideas with other emerging Software, SaaS, and Cloud Services industry leaders and make valuable connections to help push your company or organization to new levels.

If you would like to join us, please RSVP using the form on this webpage. We will follow-up with you to confirm your attendance.

Space is very limited so be sure to reserve your seat!’

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members


Read more

Competitive advantage is dead! Long live transient advantage!

Or not – it is transient after all.

I went to see Rita Gunther Mcgrath last night in Nottingham. She was addressing a group of Boots executives on the ideas in her book, ‘The end of competitive advantage’. Would I normally spend 5 hours in a car to hang out with a group of pharmacists? To be honest, probably not, but as Rita will be speaking at Business of Software Conference (28-30th October, Boston), I wanted to meet properly before she spoke. I was so glad that I went – I left buzzing with excitement that she will be opening the conference. Not only is she whip smart and utterly charming, she has a way of explaining things that is up there with Geoffrey Moore and Clayton Christensen. A total rockstar.

You can also view a short interview with Rita that I did that offers a taster of some of the things that she will talk about at BoS where she will talk about the ways that entrepreneurial software businesses can use her strategic framework to maximise their impact here.

Rita Gunther McGrath, The end of competitive advantage

I won’t spoil Rita’s Business of Software talk by sharing some of her ideas here – this talk was a talk for an audience of executives in big organisations. I think she is even more excited about what the implications of this framework for entrepreneurial businesses which is what she will focus on in Boston.

So what’s the big idea?

Rita challenges the orthodoxy that the main thrust of strategy for many years has been built on concept of sustainable advantage where you build a business that creates barriers to entry and exit for competitors that allows companies to milk their advantage for huge profits for many years. The world changes and she illustrates the idea with a story.

Billionaires, silver and the death of Kodak

Kodak and Fuji were once very similar – global brands, well run, highly profitable.

In 1973, two oil and gas billionaires, the Hunt brothers, decided to hedge their exposure to the oil industry by buying silver. By 1980, they had so much silver that they controlled the market, a major ingredient in film and prices skyrocketed, quadrupling in price between 1978 and 1980 (fascinating background here). Kodak and Fuji, at the time were the largest consumers of silver and they were both somewhat panicked.

3 months later, the price dropped back to a more normal level and everyone carried on as normal. Everyone except Fuki. The two global photography behemoths took very different paths.

Fuji realised that what could happen once, could happen again and started to investigate the opportunity for photography to be less dependent on chemistry where they couldn’t control the cost of materials.

Kodak did too – they invented the digital camera after all, but were stuck in a film-based paradigm. Early digital images were obviously pretty poor and in 1990, Kodak announced they had a ‘digital solution’.

The solution was: Film – Scanner – Manipulation – Put on CD – Available to play.

Their digital imaging solution was one that started in the place where they had a clear leadership position. While Kodak invented the digital image but they couldn’t move outside paradigm of existing thinking and processes. At first, digital imaging was a far inferior solution, but the world moves on.

Fuji continued to develop digital imaging as a core part of their activity.

  • Fuji has $87 billion in global revenue in 2012.
  • Kodak is more than a little bit broken.

The film-based competitive advantage for both had existed for decades. Competitive advantage does not last.

Competition outside your industry.

Today, the most important competitor you have may not even exist in your industry. Industries face massive competition from different industries. A recent US study on household spending showed recently that spending on electronics in the US is up whilst spending on eating out and apparel is down. Do people want an iPhone or a better car?

Industries are competing with each other for consumer’s cash.

The background behind the book

Her book was based on a series of case studies considering world’s largest companies ($1billion market cap. Total of 5,000 companies). Only 8% of world’s largest companies could sustain 5% growth for 5 years in a row.

Only 10 companies had been able to sustain 10% growth over year.

  • Tsingtao
  • ACS
  • Indra
  • Atmos Energy
  • Infosys
  • Cognizant
  • Yahoo Japan
  • KRKA
  • Factset
  • HDFC Bank

She set her students on looking at what happened to them when they had layoffs. What happened in a downturn. Couldn’t find any evidence of either. There was however, plenty of evidence of ‘ongoing configuration’ in all of those companies.

Rita’s new playbook for strategy.

1 Continuous Reconfiguration

  • Have to be good at executing the traditional stuff but they also have to be in a state of continuous reconfiguration. Be aware of, hypersensitive to, the environment around you.
  • Verizon – often spooked analysts by discarding existing highly profitable business units and focusing on longer term growth areas. Has paid off in long terms as others have stuck with existing businesses that eventually fail.
  • Pallet manufacturer and distributor Brambles found supermarkets has major issue with handling of e.g. soft fruit. Developed packages that are picked and packed into trays directly. Reduces handling significantly and gets product to market faster. Don’t think of themselves as a pallet distributor, see themselves as solving logistic challenges for customers.

2 Healthy disengagement

  • How do you recognise when things need to change before it is too late to do something about it?

3 Deft resource allocation

  • Powerful people control where the resources go in businesses. They tend to be senior within companies and want to support the status quo – Blackberry’s vast spend on relaunch of BB10 for example. The allocation of resources for the future has to be separated from the people who control the existing profitable lines.

4 Innovation Proficiency

  • Innovation today has to happen faster and more routinely than at times in the past. It cannot be episodic.

5 New leadership mindset

  • More open, candid. “Don’t bring me any surprises” “Don’t bring me problems, bring me solutions”. Total BS. Means the executives only hear about the stuff that really matters when it is obvious to everyone. People in the executive suites need to be more willing to embrace uncertainty and surprises.
  • Leadership really matters

Alan Mulally, CEO of Ford, noticed when he took office that there were no Fords in the Executive parking lot. Saw this was a problem. Had traffic light system to manage management information. Came in sat down with team who presented a sea of green. “How can you be showing me a sea of green when we will lose $6 billion this year?”

“You can’t manage a secret”

When first guy to break cover after a few meetings and showed red on his dashboard, room went quiet expecting an on the spot firing. Mulally clapped. Floodgates opened. Began the turnaround process.

What does this mean for individual careers and talent?

  • From                                                                    To
  • Organisational systems                                  Individuals skills
  • Sable career path                                              Series of gigs
  • Hierarchies and teams                                    Individual superstars
  • Infrequent job hunting                                   Permanent career campaigns
  • Careers managed by organisation             Careers managed by the individual

Is there any good news in all this?

If you are an entrepreneur, YES! Organisations can’t keep you out. Access to assets, not ownership of assets becomes more important.

If you are an employee, yes if you understand the changing rules of the game.

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members

Read more

A question of transient advantage for BoS Conference attendees from Rita Gunther McGrath

Rita is opening the Business of Software Conference with a talk that explains her ideas about the end of competitive advantage as a strategic framework and the implications of transient advantage for entrepreneurial businesses.

I caught up with her in Nottingham yesterday where I left with two things: the knowledge that we have an amazing person kicking off the conference yet again; this little interview about her ideas and what they mean for entrepreneurial businesses. Enjoy.

She says she will be particularly interested in hearing from attendees about how they pick business models for their startups.

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members

Read more

Balsamiq raffling Business of Software ticket. Quick.

One of the amazing things about the Business of Software Community is how much people care and want to give something back. We will be letting you know a little more about some of the other things that go on behind the scenes later but here is something that you need to know about SHARP!

Peldi, founder of the fabulous Balsamiq Mockups Software and a speaker at BoS on multiple occasions is not speaking this year but he is still coming (this is one of the things that means more to us than anything – so many conference speakers are keen to attend an event if they speak, but wouldn’t consider it if they didn’t). So many BoS speakers come back to hear the other speakers and be part of the community.

BoS2012 Business of Software 051

So not only is Peldi and Balsamiq coming back this year, they have offered to put something back into the community that has been so helpful to them over the past few years and have offered to support the event in a meaningful way. Part of that support is that they have bought a ticket, with a free pass to a post event half day workshop (total value if you take a chance on it not being sold out and wait until the last minute just under $3,000).

All you need to do is register your interest with Balsamiq over on this Google Doc and the winner, picked at random, will be given the pass.


You need to be able to cover your own transport and accommodation and personally, I suggest you bring some cash to buy Peldi a beer (though the beer is covered at all conference events and he would probably insist on buying you one in the bar anyway).

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members

Read more

Finnish startup StartHQ wins free pass to Business of Software Conference

The winner of the latest code hunt is Oleg Podsechin, founder of StartHQ – a web app launcher, new tab replacement and SaaS directory. If you are selling web apps, you should get your self listed.

Oleg sold his first software aged 14, but says he still doesn’t know what he’s doing, which is why he was very excited to get the ticket.

He hopes to meet folks interested in improving the productivity of their teams through more efficient use of SaaS, as well as developers seeking new ways to find customers. You will find him wearing an orange StartHQ t-shirt and staring at his laptop screen.

There will be another hidden clue to find a free conference pass in the next BoS email update so make sure you are subscribed and open it right away!

BoS talks to your inbox.

Join over 11000 of the best informed tech entrepreneurs in the world and subscribe to the BoS mailing list to hear:

When new BoS talks are published
Reminders so you never miss a bargain rate again
Who will be speaking and what great things are happening at the next edition of BoS
Scholarships and special offers for BoS members

Read more