August 5, 2016
By Joe Glover
Game room, free lunch, fully stocked kitchen, on-site barista, and free beer. These elements of a job description are used to capture the the attention of industry talent.
However, it’s not what truly engages or retains them. In today’s technology field, perks are a game of one upmanship in the recruiting wars and while they may land you some good people, your best people stay for the culture that underlies the glossy perks.
Culture is a very different animal, but unfortunately I often see it conflated with perks. I understand the value of perks for both businesses and their employees. At TapInfluence, I want to make our office an enjoyable place for people to work, and providing creature comforts helps employees stay in the game. But perks should simply be an extension of culture, not a mask for a weak one.