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Business of Software conference news

Scholarships: Attend Business of Software Conference USA as a guest of our lovely supporters.

Scholarships: Attend Business of Software Conference USA as a guest of our lovely supporters.

A chance to attend Business of Software Conference USA as a scholar.

Business of Software is a paid conference with limited sponsorship. We focus on delivering value to our customers – the attendees. We know that this means that not everyone who would like to can afford the cost of attendance so we are very grateful to the lovely people at Balsamiq Mockups, Pragmatic Marketing, John Knox and Software Promotions who are supporting scholarships to bring some great people to Business of Software Conference USA,Boston, Ma, 18-20th Sept.

We are always particularly keen to support entrepreneurs are the beginning of their journey and underrepresented groups in the software ecosystem.

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Business of Software Conference USA 2017 Pricing

Business of Software Conference USA 2017 Pricing

BoS Conference Pricing

Pricing conferences, like pricing software, is an art not a science. Like most conferences, we work using a series of price points over the course of the year so that the closer to the event, the more it costs to attend. The logic behind this is fairly simple – the earlier someone commits to attend, the less they pay. This gives guests a guarantee that they can attend, book flights accommodation etc. It also gives us visibility on attendee numbers so we can plan effectively.

We had a theory: Whenever we put the price of the ticket up, we get a rush of registrations, often in the final couple of hours before a price break hits. Using that logic, we decided to offer more, smaller, price breaks over the year giving people more chances to book before the price rose.

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Building a Customer Driven Product Team | David Cancel, Drift | BoS USA 2016

Building a Customer Driven Product Team | David Cancel, Drift | BoS USA 2016

David Cancel, CEO & Founder, Drift

David Cancel is a five-time entrepreneur, two-time CEO, angel investor, and currently the CEO at Drift, a startup that’s making it easier for businesses to talk to their customers. Previously, he was at HubSpot as Chief Product Officer after they acquired his company, Performable.

Every company claims to be ‘customer-driven’. They’ll have framed posters on the wall – “Solve for The Customer.” None of that means anything unless you actually make the structural decisions to ensure it. Why is hiring people who are customer-driven the key to a successful product team? David explains in this talk how to structure product teams to increase employee retention and customer focus. What does a feedback loop directly between the engineers and customers look like? Roadmaps solve for the company not the customer. What solves for the customer is non-stop testing and continuous improvement. Introducing unnecessary process can create barriers to customer centricity. What processes should you incorporate? What metrics should product teams and engineers be guided by?

Slides, Video & Transcript below

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The Software Business in 2017

The Software Business in 2017

This is a very interesting slide deck considering the software business and the long term future of the software industry.

Two particularly useful sections:

  • The five forces accelerating software’s growth.
  • Considerations for the modern software CEO.

Well worth looking through.

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BoS Europe Scholarships Announced

BoS Europe Scholarships Announced

We had some fantastic applications for the scholarship places, and we’re delighted to announce that the BoS Europe 2017 scholars are:

  • Sam Heter – Hoopfix
  • Lucy Friedman – Switchmetrics
  • Theo England – Cucumber
  • Faisal Chohan – Cogilent
  • Mohammed Al Rasbi – Research and Development
  • George Bettany – Sanctus
  • Stefan Magnusson – Mystery Applicant
  • Seun Awoyele – Devcenter

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Here I Go Again. Why My Second Startup is Different. | Nick Halstead, Cognitive Logic | BoS Europe 2016

Here I Go Again. Why My Second Startup is Different. | Nick Halstead, Cognitive Logic | BoS Europe 2016

Nick Halstead, CEO & Founder, Cognitive Logic

Nick is the Founder of Cognitive Logic Inc which is building unique technology to allow collaboration on corporate data between companies without data needing to be shared or transmitted.

Nick discusses some of the things that he has learned at DataSift he is applying to his new startup, from deciding when to take money, the good and bad of relying on large partners, dealing with organisational change in a high growth business and coping with the everyday stresses and strains of running a business in hyper-growth mode as a first time founder with a young family.

Hear from more founders at Business of Software Europe 2017: our agenda features talks from the founders of Intern Avenue, Swiftkey, Teamwork and more

Slides, Video, Notes & Transcript below

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Growing Profitable Businesses in the Second Machine Age | Stephen Allott, Pebble Code | BoS Europe 2016

Growing Profitable Businesses in the Second Machine Age | Stephen Allott, Pebble Code  | BoS Europe 2016

Stephen Allott spoke at Bos Europe 2016 – just one example of the smart software people we bring to our events. View our BoS Europe 2017 agenda for more information about this year’s speakers.

Stephen Allott, Chairman, Pebble Code

We’re in the Second Machine Age, demand for software is rocketing. Large enterprises and governments are adopting cloud, open source, SaaS platforms and bespoke agile apps. They’re trying to re-engineer processes, transform service quality and costs. There has never been a better time to grow a software business and sell to large organisations.

Companies in all industries want a ‘digital transformation’ but also have to overcome the internal barriers within their own organisations to change. Stephen, draws on his experiences working with the UK’s Government Digital Service to share lessons learnt in attempting to transform one of the largest, most IT intensive behemoths into an organisation that is, ‘Digital by Default’ How can you profit from this shift?

Slides, Video, Notes & Transcript below

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From Happy Consultant Developer to Unhappy Product CEO | Peter Coppinger, Teamwork | BoS Europe 2016

From Happy Consultant Developer to Unhappy Product CEO | Peter Coppinger, Teamwork | BoS Europe 2016

Peter Coppinger has cited BoS talks as “changing his company”. He made the leap from BoS regular attendee to BoS speaker in 2016. Check out the BoS Europe  2017 agenda for more “company changing” talks.

Peter Coppinger, Co-founder & CEO, Teamwork

Peter has done a few uncommon things in his career. He built a product business out of a consulting business, he has built a company to $12 million ARR without external funding, as a developer, he has consistently undervalued the other elements a business needs to be successful. Though it has turned out OK, Peter discusses some of the challenges of making the jump from consulting to a product business and consider some of the key things that he wished he had done sooner as he built Teamwork.com.

Slides, Video, Notes & Transcript below

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Proven, Honest, Ways to Make Software Sales – Even if you are a Single Developer | Steli Efti, Close.io | BoS Europe 2016

Proven, Honest, Ways to Make Software Sales – Even if you are a Single Developer | Steli Efti, Close.io | BoS Europe 2016

Steli Efti, Co-founder & CEO, Close.io

Steli Efti is the co-founder and CEO of Close.io. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.

Steli shares some of the tips and tricks he has learned as one of the best sales hustlers and hackers in the software business. No dark arts, no magic bullets, just solid advice, proven processes and plans that will be applicable to anyone, from single developer, through to a large established sales organisation. Having worked with some of the most successful startups to come out of the incubators such as Y-Combinator, as well as established public software businesses, Steli has a unique view of what you can do to close sales and why sales should not just be left to sales people.

Slides, Video, Notes & Transcript below

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