January 18, 2018
By Nicola Breen
Consciously bootstrapped from day one, Dana focused early effort on building a community and creating a product that meets a market need.
Early customers and clients were managed on spreadsheets, then a relatively primitive, off the shelf CRM system. She realised the critical piece in making the business successful was managing the relationships between people on both sides of the transaction and it was only when you could understand this dynamic that there was any value in investing in technology at the point that you could not scale without it. Dana shares insights into her quest for product market fit as well as thoughts on ways that all companies can tap into undervalued talent pools.