Some Things Great Software Companies Do That You Don’t Have To | Rob Castaneda, ServiceRocket | BoS USA 2016
October 26, 2017
By Nicola Breen
Rob Castaneda, CEO, ServiceRocket
Rob spoke about the three mistakes he made that almost killed his company as he grew it from a bedroom in Sydney, Australia, to an operation in four countries employing over 200 people. He never took funding for ServiceRocket but realised that building a board he was afraid of would be a key part in helping the business grow.
ServiceRocket exists to help software companies ensure that customers use their products, a proven route to ensuring repeat business. He will share some of the mistakes that even the best software businesses make in getting their customers to use the software they’ve purchased. You don’t have to make the same mistakes. Rob will share a few tips you can implement today to ensure your customers are successful, happy users.