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Get Early Access to all the talks from Business of Software Conference USA 2017

Get Early Access to all the talks from Business of Software Conference USA 2017

Business of Software Conference USA 2017 was one of our best ever conferences.

Yet again at a BoS Conference, we were wowed by the wonderful attendees, brilliant speakers, and the great discussions we had.

While it’s no replacement for being at the conference, you can now get early access to all the talks from Business of Software Conference USA 2017.

Including full length talks from:

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Bootstrap vs VC, Imposter Syndrome, and Building Culture – Q&A with Jason Cohen

Bootstrap vs VC, Imposter Syndrome, and Building Culture – Q&A with Jason Cohen

Jason Cohen, Founder, WPEngine

For his 4th company, Jason Cohen wanted a different journey. Seeing the potential of WPEngine after 2 years of bootstrapping, for the first time Jason took funding. For the first time, Jason decided he would not be the CEO of a company he founded.

We had a fascinating Hangout with Jason last week, which you can watch below. All manner of topics were covered, including:

  • Why Jason decided that WPEngine would raise money
  • The role of mentoring in overcoming impostor syndrome
  • Practical tips on how WPEngine built its great organisational culture

Hangout Video Below

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Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Jon Reynolds, Founder, SwiftKey

Jon Reynolds founded SwiftKey, the predictive typing app, in 2008 with university friend Ben Medlock. From launch in 2010 to now, SwiftKey has grown to over 300 million daily users. Jon was CEO of the company from its genesis and guided it from humble beginnings, through to selling the business to Microsoft in 2016.

In this fireside chat, Jon tells the story of SwiftKey – its early days in Cambridge, moving to a USA office, and acquisition. A fascinating story of a vastly successful tech company.

Video & Transcript below

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Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Jason Cohen,  Founder, WPEngine

Jason Cohen is a hugely successful entrepreneur – he is the founder of Smart Bear Software and WPEngine (which recently passed $100m in annual revenue). In this, his 4th talk at Business of Software Conference, he raises the issue of Founder Health. Are you the Hacker News ‘Founder in Pain’? Or maybe you struggle making the big, emotional decisions that necessarily come with running a business? Jason has words of comfort and challenge for you.

Video, Hangout, Slides & Transcript below

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Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

Guest Post – Why Removing Our Pricing Page Made For Good Business | Leon Atherton, IDR Solutions

BoS Editor: This blog post is written by our friend Leon at IDR Solutions. IDR Solutions are regular attendees at BoS Events – in fact Leon wrote this as a response to our recent Scaling SaaS Marketing Hangout. Join the conversation on Twitter – Leon tweets at @AthertonLeon.

On the recent hangout with Andrus Purde, one of the questions from the Q&A was about pushing users towards the sales team for a demo before letting them try the product.

Mark Littlewood recalled recently receiving emails from a company trying to sell their services where everything about pricing on their website pushed you towards filling in a form to speak to their sales team. Mark was most unimpressed by this.

I think his exact words were “No, not ever!”.

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How to Spot Influencer Fraud

How to Spot Influencer Fraud

Influencer Marketing is big business but in a very short amount of time it has become so rife with fraud you cannot trust what you read on social media.

On Saturday, the New York Times published a detailed expose of the activities of a Social Media Influencer company called Devumi who sell fake and fraudulent followers and engagement to people desperate for validation and influence. Influencers peddling their shtick to the world are fraudulently misrepresenting their ‘influence’ for financial gain. They’re everywhere these days and they are making money as a result of their fraudulent behavior in all sorts of ways.

How do you spot the frauds and fakes?

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A Founder’s Thoughts On Selling His Business | Hangout with Jason Eckenroth (Founder, ShipCompliant)

A Founder’s Thoughts On Selling His Business | Hangout with Jason Eckenroth (Founder, ShipCompliant)

3am in the morning – 5 hours to close.

I felt the weight of 17 years of building a business all come down to this moment where I’d lost absolute, complete confidence that I was gonna make the right decision.

Walking away from something I’d built for 17 years. It was my life. And I had no idea what was gonna be on the other side of it.

Jason Eckenroth founded ShipCompliant in 2000. A bootstrapped company, it grew to be a highly profitable market leader – well loved by customers with a NPS of over 70.

Jason sold the business to a private equity house in 2015. He stayed on to lead the new business unit before the acquirer was sold on to another private equity house in 2016 at which point Jason left. A significant financial success for Jason, no question, but…

Would Jason sell again?

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