Guy and his co-founder Jamie Turner founded Post Code Anywhere in 2000. Like many self-funded, profitable businesses, they had a steady stream of investors knocking at their doors but never had any interest in taking the money or selling. Last year, they were considering how they should grow a big data startup, Triggar, they had started together. Should they fund the startup with the profits from PCA Predict or sell their profitable business and use the funds to focus on Triggar? Initial conversations with an investment bank about strategic options turned into offers for the business and months later they were a whisker away from selling PCA Predict for close to $100 million. Guy discusses why they pulled out of a deal costing them a significant amount of money and time, the danger of being sucked into a process (albeit willingly), and why he feels that keeping the business was the right decision for shareholders, customers and the team.