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Business of Software conference news

The story of BoS 2013 – video highlights and outtakes

Mark says: ‘I honestly had no idea that my daughter had done so much interviewing behind the scenes at Business of Software Conference. Quite the scene stealer. This does a pretty good job of capturing some of the reasons we love putting Business of Software Conference on.’

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My colleague went to BoS and all I got was this great summary

We love putting Business of Software Conference together and often wonder, as we huddle together for warmth in the long, dark, grim days when Business of Software Conference isn’t actually running, what people do with the ideas when they get back to the office. Here is one answer, a guest blog from Kevin Davis at Yammer who put some of the key points that he learned over the 3 days of the event into a short presentation.

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Useful short primer on selling enterprise software licenses

A guest blog post from Jeremy Aber, of Aber Law, on some of the important things to consider when selling software into enterprise. As software companies grow and start to sell their products into larger organisations, many come unstuck as they don’t consider some of the issues outlined here. A short and useful primer.

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