Bos Insights | Business of Software - Part 3

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All posts in the "BoS Insights" category

Index of all BoS talks from 2011 and earlier

Over the years we have accumulated a great deal of really useful content from BoS conferences: guest blogs as well as talks. But we know a lot of you come here for the presentations, so we have decided to index everything from 2011 and earlier here to make the search easier (of course, all talks […]

How delegates sum up BoS 2012

At the end of a packed 2.5 days in October we asked the attendees if they could sum up their BoS experience. Here are their responses – uncensored. Thanks for the feedback: where we can, we will tighten things up. And some of you definitely need more sleep. It was an action-packed thrill ride. I’m […]

Noam Wasserman – Understanding Founder’s Dilemmas

This is a summary of Noam Wasserman‘s Business of Software 2012 presentation. Startup Failures Most startups fail. Let’s accept that. However, there are things we can learn about these failures that can move the chances in our favor. Looking at the failures in VC portfolios will give us some insight. 35% of failures are due […]

Noah Kagan – Lovegasms

This is a summary of Noah Kagan‘s Business of Software 2012 presentation. Rogue Marketing Strategies Contests Relevant location $0 partnerships Sponsor niche sites Free things/inbound marketing Build a relationship Marketing is only good if your product doesn’t suck. Kagan pyramid for exceptional You’ll make the most money when you don’t focus on money. The Kagan […]

Peter Bauer – Founding Principles vs. Scaling Principles

This is a summary of Peter Bauer’s Business of Software 2012 presentation. Founding and scaling principles According to Peter, the four principles to a successful company are: Build something with friends Deal constructively with fears about success Never allow an investor to change the chemistry or assert their agenda above that of the company Clear […]

Jason Cohen – How data, statistics and numbers will make you do the wrong thing

This is a summary of Jason Cohen‘s Business of Software 2012 presentation. Metrics – You’re Doing it Wrong The way you’re approaching metrics in your business is wrong. How you’re using data is wrong, because the tools you’re using are wrong. When asked to guess how many jelly beans are in a jar, individual answers […]

Kathy Sierra – Building the Minimum Badass User

This is a summary of Kathy Sierra’s Business of Software 2012 presentation. Getting Customers It starts with “I’m going to start a startup.” Then your friend tells you you need to get funding first. “Funding?,” you ask, “Users will just pay for it.” For some reason people forget that getting paying customers is the ideal way […]

Adii Pienaar – A message of Hope

This is a summary of Adii Pienaar‘s Business of Software 2012 presentation. The Beginning  When Adii started WooThemes he didn’t have a whole lot of experience starting a business. And to complicate things even more, he did so from Cape Town, South Africa – not exactly a startup hub. So how did Adii get to […]

Dharmesh Shah – Valuation, Competition, Porter’s Five Forces and Culture

This is a summary of Dharmesh Shah‘s Business of Software 2012 presentation. Your Company Your company should be coming from a place of love. Zynga’s motto is “do evil.” It is one of the most evil places from a culture perspective, and in its business approach. Before you gamify your product, you should decrapify it. […]

Joel Spolsky – The Cultural Anthropology of Stack Exchange

This is a summary of Joel Spolsky‘s Business of Software 2012 presentation. Joel is the CEO of Stack Exchange. Stack Exchange gets about 266 million monthly page views and 22 million unique views. Stack Exchange is about the size of Texas in terms of the number of monthly visitors. Usenet and Online Forums Cultural Anthropology […]

Dan Lyons – The “Post-PC” Era

This is a summary of Dan Lyons‘ Business of Software 2012 presentation. Mobile as a Medium Dan Lyons is the writer behind the Fake Steve Jobs blog, which at one point was supposed to be turned into a TV show. In the process Dan learned that the TV business is completely broken. Lesson learned – writing […]

Michael Trafton – How to build company culture in three easy steps

This is a summary of Mikey Trafton’s Business of Software 2012 presentation. Company Culture Company culture can have a real impact on your bottom line. Mikey shared two stories that demonstrate this. Story 1: Mikey stayed at a Four Seasons hotel, and ordered room service with ice cream for dessert. When the food was brought […]

Peldi Guilizzoni – Coding is the Easy Part

This is a summary of Peldi’s Business of Software 2012 presentation. Peldi’s Law of Learning Learning is like a roller coaster ride. Peldi theorizes that we learn in a sort of upward sine wave pattern. We hit peaks and valleys in our quest to educate ourselves. At times we think “Wow, I’m smart and can […]

Gail Goodman – The Long, Slow SaaS Ramp of Death

This is a summary of Gail Goodman’s Business of Software 2012 presentation. The Silver Bullet? The inexperienced assume there is a silver bullet to success. Free Viral Network effect Have you ever heard someone say that his marketing plan consists of going viral right after launching? It shows a lack of experience. 1 out of […]

Some of the post Business of Software Blog posts from attendees.

Here are some links to some of the blog posts from attendees at this year’s Business of Software Conference. Drop a link into the comments below if you want to add yours. First up, the BoS blogging demoness: Zuly Gonzalez from Light Point Security who is summarising each talk in a series of guest blogs.  […]

Illustrated notes from Balsamiq Peldi’s Business of Software Conference talk

Beautiful and useful. Double win. Great illustration from Marine Barbaroux, Chief Awesome Officer (I made that up but she is), at Red Gate Software. We want more Marine…

Actionable Takeaways from the Business of Software Conference, Boston 2012

Guest blog post from Alex Czartoryski, the co-founder and Chief Innovation Officer at Fresh Air Educators who attended last week’s Business of Software Conference that we ran in Boston and got one of the first write ups in… To encourage your customers to spread your product via word-of-mouth, your product should make your customers “badass”.  Don’t focus on […]

Paul Kenny – Resistance is Futile

This is a summary of Paul Kenny‘s Business of Software 2012 presentation. Sales Habits That Matter The job of a sales coach is to listen to lots and lots and lots of pitches. After listening to sales calls for a while you develop a sense for how it’s going. Therefore, you should start listening to […]

Bob Dorf – How Silicon Valley Innovates

This is a summary of Bob Dorf‘s Business of Software 2012 presentation. Why most startups fail Most startups fail to scale. More startups fail from a lack of passionate customers than anything else. Code is only half the job. You can pretty much build anything these days. Technology isn’t the problem, figuring out who your […]

Dan Pink – The Surprising Truth About Moving Others

Dan Pink started his presentation by crediting Neil Davidson for the idea behind his new book, To Sell Is Human. Dan told us about an email he received from Neil and the followup conversations where Neil described how his sales force was gaming the compensation system. Neil tried to modify the compensation system, but every […]

Why do you want to have a startup?

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran […]

How long does it take to be profitable?

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran […]

David Cancel, Chief Product Officer, Hubspot: Creating a data-driven business at Business of Software 2011

Dave Cancel is the Founder and CEO of Performable. He is a serial entrepreneur with a twelve-year record of building forward-thinking businesses. He specialises in online marketing technology, social media, and scaling large data systems. Prior to becoming the CEO of Performable, David was the co-founder and CTO at Lookery. Before Lookery, david was a […]

“Me-too” products are fine

This is a guest post from Alex Yumashev. Alex is a founder of Jitbit – a UK-based self-funded startup with a suite of customer support oriented products. You can find his blog at blog.jitbit.com and meet him at the Business of Software 2012 this October. —————————————————————————————————————————————– Does this sound familiar? “Innovate!” “Differentiate!” “Revolutionize!” “Disrupt!” “Shake […]

Keep an eye on the long-term numbers

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran […]

Alex Osterwalder on Business Model Innovation at Business of Software 2011.

Alex Osterwalder Building Competitive Advantage through Business Model Thinking. Swiss based Alex is a gifted communicator and the author of ‘Business Model Generation’ – a book about business models that has sold over 120,000 copies. (Why? Becasue it is extraordinarily good). Fast Company Magazine named Alex’s book one of the Best Books for Business Owners […]

Be a “data geek”

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran […]

Dharmesh Shah, CTO of HubSpot at Business of Software 2011. Building Big Ass Software Businesses.

Dharmesh Shah - Building Big Ass Software Businesses: Insights and musings on the Business of Software. Dharmesh Shah is the founder and CTO of HubSpot, a venture-backed software company offering a hosted software service for inbound marketing. Prior to HubSpot, Dharmesh was the founder and CEO of Pyramid Digital Solutions. Pyramid was a three time recipient […]

How the best bosses & companies interview for ‘Culture Fit’. Guest blog: Mikey Trafton.

Guest blog from Business of Software 2012 speaker, Mikey Trafton, of Fire Ant Software. You might not have heard of Fire Ant Software yet but Jason Cohen credits him with giving Jason the best advice he has received as an entrepreneur. Listen up! You can also join Mikey Trafton on September 5th at (11.00 EST), […]

Making Social Media Work in Business to Business. Laura Fitton, Business of Software 2011

Laura Fitton Once upon a time dubbed a "Queen" of Twitter, Laura "@Pistachio" Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognised that software built on Twitter's API was going to change the world.  As an Inbound Marketing Evangelist, she's excited about showing companies how to grow by […]



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