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Business of Software conference news

5 ways to justify your BoS ticket to yourself as the boss (or to your boss if you’re looking to come)

5 ways to justify your BoS ticket to yourself as the boss (or to your boss if you’re looking to come)

We know how it is. Business of Software Conference operate in a busy events scene. There is a lot of competition out there, not only in terms of events, but for your time.

Every decision of whether to come to an conference like BoS eventually boils down to ‘what do I expect to have gained/learned from spending my time attending this event, vs. taking care of my busy day to day routine?’. In other words, you need to know right now is, what’s the pay-off from coming to BoS?

Here are five reasons we think BoS is not only worthy of your time in terms of benefits gained, but also why we think it’s a different kind of event. At the bottom, you’ll also find a form to hand to your boss, or, if you’re like the majority of our audience and already the boss, to hand to yourself as a reminder to get your ticket.

  • Learn new ideas and concepts
  • Meet smart people that can help you
  • Hear very candid talks about the things that went wrong in other businesses
  • Give yourself time to listen and think, work on, not in, your business
  • Join a global community of people that care about their work

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The Modern Way To Build Your Product Team | Guest Blog Post: David Cancel, CEO of Drift

The Modern Way To Build Your Product Team | Guest Blog Post: David Cancel, CEO of Drift

When it comes to building products, Agile and Waterfall just don’t cut it anymore.

It’s 2016.

Both of those things were popular in an era when talking to customers and getting feedback was hard. But today, there’s no excuse. Every team at your company should be talking to customers daily.

Your customers don’t operate in six-week release cycles.

They don’t think about weekly sprints.

They don’t want to hear “it’s on our roadmap for next quarter.”

Customer expectations have changed along with the rise of software-as-a-service and the on-demand economy.

And with so many options and competing products for your customers — do you honestly think customers are going to stick around until you fix that bug in your next release cycle in six weeks?

I wouldn’t stick around. And your customers won’t either. As a result, the way that we build our products and structure our product teams needs to change too.

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Looking Good for Fun and Profit | Robert J Moore, RJ Metrics | BoS USA 2015

Looking Good for Fun and Profit | Robert J Moore, RJ Metrics | BoS USA 2015

Robert J Moore, CEO, RJ Metrics

How do you create a visual identity for your business when a sense of style isn’t in your DNA? This was the challenge faced by the founders of RJMetrics, who set out to disrupt an industry where appearance is everything. CEO and co-founder Bob Moore will step through the evolution of the RJMetrics brand from attic startup to SaaS powerhouse. The lessons learned along the way go far deeper than just pixels on a screen.

Slides, Video & Transcript below

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You can now talk to us live.

Want to ask us a quick question about Business of Software, or just say hello?

You could email us…

You could call us…

But now you can also talk to us directly using live chat. It’s live on our website right now. Just click the little chat box in the bottom right hand corner and we’ll reply.

Easy.

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Three Attitudes & Practices Shared by Successful Innovation-Driven Companies | BoS Europe 2015 | Prof. Jaideep Prabhu, Cambridge University

Three Attitudes & Practices Shared by Successful Innovation-Driven Companies | BoS Europe 2015 | Prof. Jaideep Prabhu, Cambridge University

Professor Jaideep Prabhu, Cambridge University

Why are some firms capable of innovating again and again?

Innovation isn’t easy – but it is do or die. In this talk from Business of Software Europe 2015, Professor Jaideep Prabhu of Cambridge University takes you on a journey of innovation. He shares his views on what innovation is, how to do it and the challenges it brings, and then closes by commenting on the practical implications for management for fostering innovation.

Expect an hour of practical insight, which could lead to a lifetime of being at the top of your field.

Slides, Video, Notes & Transcript below

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Business of Software Europe by the Numbers [Infographic]

Business-Of-Software-Dublin-Infographic

Business of Software Europe was great (it’s not just us that say it, our attendees rated it with an NPS of 93). One said attendee, Mike from CurationWall, put together this excellent infographic summarising the event. He’s also brought together his thoughts on the top three talks from the event from his perspective in a well written, long form blog post – seen here.

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Customer support that (actually) delights

Customer support that (actually) delights

In a world where customer support is increasingly the difference between buy or no buy, stay or no stay, just about everyone loves to market themselves as ‘customer centric/driven/motivated/leading/delightors/dinosaurs/satisfyers/ninjas/hillbillies’.

A phrase I regularly hear is ‘we love to delight the customer’. But what does that mean? From a corporate point of view, it’s usually sales based – ‘we love to delight the customer’ = ‘we make people happy enough that they keep buying from us’. This counteracts the selfless act of delighting another human being – or, to remove the buzzword – unselfishly making another human happy for the sake of happiness.

With everyone apparently looking to ‘delight’ the customer, the companies that really mean it with true intentions still stand out from the pack. Amazon, Apple, and John Lewis (UK) are all examples of companies famed and loved for their customer service, a by product of which is customers come back again and again, or in the SaaS world… keep on subscribing.

I had a great experience that made me happy today. I wanted to share it quickly, because credit where it’s due and all that.

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