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All posts in the "BoS Insights" category

Dan Pink – The Surprising Truth About Moving Others

Dan Pink started his presentation by crediting Neil Davidson for the idea behind his new book, To Sell Is Human. Dan told us about an email he received from Neil and the followup conversations where Neil described how his sales force was gaming the compensation system. Neil tried to modify the compensation system, but every [...]

Why do you want to have a startup?

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran [...]

How long does it take to be profitable?

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran [...]

David Cancel, Chief Product Officer, Hubspot: Creating a data-driven business at Business of Software 2011

Dave Cancel is the Founder and CEO of Performable. He is a serial entrepreneur with a twelve-year record of building forward-thinking businesses. He specialises in online marketing technology, social media, and scaling large data systems. Prior to becoming the CEO of Performable, David was the co-founder and CTO at Lookery. Before Lookery, david was a [...]

“Me-too” products are fine

This is a guest post from Alex Yumashev. Alex is a founder of Jitbit – a UK-based self-funded startup with a suite of customer support oriented products. You can find his blog at blog.jitbit.com and meet him at the Business of Software 2012 this October. —————————————————————————————————————————————– Does this sound familiar? “Innovate!” “Differentiate!” “Revolutionize!” “Disrupt!” “Shake [...]

Keep an eye on the long-term numbers

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran [...]

Alex Osterwalder on Business Model Innovation at Business of Software 2011.

Alex Osterwalder, author of Business Model Generation, entrepreneur and man on a mission to make Business Models sexy and interesting had a tough act to follow last year. He was the third speaker of the morning, talking after Professor Clayton Christensen who gave a “jaw-droppingly good” talk about why large companies fail and how entrepreneurial [...]

Be a “data geek”

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran [...]

Dharmesh Shah, CTO of HubSpot at Business of Software 2011. Building Big Ass Software Businesses.

Dharmesh Shah - Building Big Ass Software Businesses: Insights and musings on the Business of Software. Dharmesh Shah is the founder and CTO of HubSpot, a venture-backed software company offering a hosted software service for inbound marketing. Prior to HubSpot, Dharmesh was the founder and CEO of Pyramid Digital Solutions. Pyramid was a three time recipient [...]

How the best bosses & companies interview for ‘Culture Fit’. Guest blog: Mikey Trafton.

Guest blog from Business of Software 2012 speaker, Mikey Trafton, of Fire Ant Software. You might not have heard of Fire Ant Software yet but Jason Cohen credits him with giving Jason the best advice he has received as an entrepreneur. Listen up! You can also join Mikey Trafton on September 5th at (11.00 EST), [...]

Making Social Media Work in Business to Business. Laura Fitton, Business of Software 2011

Laura Fitton Once upon a time dubbed a “Queen” of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and founded oneforty.com (acquired by HubSpot) in 2009 when she recognised that software built on Twitter’s API was going to change the world. As an Inbound Marketing Evangelist, she’s excited about showing companies how to grow by [...]

Jennifer Aaker’s talk about happiness from Business of Software 2009

I stumbled across an old hard drive the other day, and rewatched Jennifer Aaker‘s talk from Business of Software 2009. Jennifer is a professor at Stanford GSB, and co-author of the excellent Dragonfly Effect book (if you care about how you can use social media to propel social change, you should buy a copy from [...]

Making the World of Software Engineering More Creative. Josh Linkner at Business of Software.

Josh is the New York Times Bestselling author of Disciplined Dreaming: A Proven System to Drive Breakthough Creativity. He is the CEO and Managing Partner of Detroit Venture Partners, a venture capital firm helping to rebuild urban areas through technology and entrepreneurship. Remember LEGO when you were a kid? It was a system that encouraged creativity. [...]

How to build software fast and with quality?

This is a guest post from Joca Torres. Joca is the director of product development and product management at Locaweb, Brazil’s leader in web hosting, cloud servers and SaaS applications like email marketing and online stores, serving more than 250,000 customers. His first startup experience was in the early 1990s when he founded and ran [...]

SaaS & the Art of Software Pricing. A decade of AWS & Twilio experience in one hilarious hour.

Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest  talks on Software Pricing we have ever seen at last year’s Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing [...]

How Will You Measure Your Team?

This is a guest post from Jonathan Alexander. Jonathan is VP Engineering at Vocalocity.  He is the author of Codermetrics: Analytics for Improving Software Teams published by O’Reilly in 2011. Jonathan’s guest post is on adapting honest, self-evaluation to measure your team. —————————————————————————————————————————————– In the new book How Will You Measure Your Life? Clayton Christensen [...]

Why you should give a Lightning Talk

This is a guest post from Joe Corkery. Joe is Vice President of Business Development at OpenEye Scientific Software in Cambridge, MA. Remarkably, Joe has been with OpenEye for nearly 13 years helping it grow from 3 people to over 40 at last count. In an earlier life, Joe ran away from writing code to [...]

Creating ‘Naked Businesses’ Jason Cohen @asmartbear at Business of Software 2011

Jason Cohen, Naked Businesses: How I made more money through honesty than through typical business behavior. Deceit infests business: salesmen deceive, PR spins, tech support deflects, marketers mislead, strategists out-wit, founders preen. Entrepreneurs mislead to seem big and stable; multi-nationals mislead to seem relatable and human. It’s the game. “But what happens when you don’t play [...]

1 simple rule for effective mobile email.

Inspired by this giant Infographic about the effective use of email, we thought we would come up with our own rule. As over 30% of marketing emails are opened on mobile devices, (and rising), you need to know this. We don’t understand why this needs a graphic. Ironically, this would fail just about every rule that it sets [...]

Caption Contest: Paul Kenny and the Art of … Screaming?

Time for some fun! We decided to run a caption contest to highlight some of the more interesting photos from Business of Software 2011. The first victim lucky participant in the series is Paul Kenny of Ocean Learning, and a regular Business of Software speaker. If you attended Business of Software last year or are [...]

Eric Ries’s Lean Startup virus mutates into potentially virulent enterprise form

Bad news about the Lean Startup Virus. It’s catching… One of the questions that was asked approximately 250 times in an audience of 530 when we put our Eric Ries Lean Startup talk together in London this January (link to video and Q&A here), went along the lines of, “Yeah, yeah yeah, but this doesn’t actually [...]

Guest Blog: Gregory Menvielle, Pyramedium – Why I’m attending BoS 2012.

A guest blog from Gregory Menvielle, CEO and Founder of Pyramediumand one of the smaller ISVs that come to Business of Software on a regular basis. We were happy to see Gregory when he came up to Cambridge recently to look at a Mummy (he is an Egyptologist in another life…). We love hearing stories [...]

Congratulations BoS2011 Scholar SumAll

The awesome John Knox sponsored some Business of Scholarships last year to enable some deserving early stage companies to come to BoS. Korey Lee from SumAll was one of the lucky recipients. We’re really pleased for them to hear that his company has just raised a $1.5 million seed funding round from investors including Matrix Partners. [...]

Some of the words that made Business of Software 2011 worthwhile for us…

Putting on a conference is hard work (we know, not as hard as running a software business!) and these were just a few of the things that people said last year when we sat back at the end of the conference, exhausted, and said, “Was it worth it?” Thank you. “This is the best conference [...]

Tobias Lutke, CEO, Shopify at Business of Software 2011: “How we can build businesses that people in 100 years won’t be embarrassed by?”

Tobias Lutke, founder and CEO of Shopify, wants people to make sure their business is on the right side of history through code and culture. Quietly spoken, Tobias offered one of the most thought provoking talks of Business of Software 2011 by asking the question, “How we can build businesses that people won’t be embarrassed by in [...]

Business of Software – where entrepreneurship is catching apparently…

Anyone who has been to Business of Software will have bumped into our amazing camera guy, Lerone Wilson at some point in the course of the event. There was us thinking we were paying him to make those awesome Business of Software videos that you can view at your convenience post event but NO! In [...]

Should you come to Business of Software if you are a small, bootstrapped business?

I thought this would be a good opportunity to run this guest blog from Stephen Kellett of Software Verify, prompted by a note I received this morning… I haven’t had permission to publish the details of the email so I have removed any personally identifiable information. The essence of the question though is, ‘Should bootstrapped businesses [...]

Peldi (@balsamiq), Balsamiq at Business of Software 2011: Interview with John Nese of Soda Pop Stop.

Giacomo ‘Peldi’ Guilizzoni is the founder and CEO of Balsamiq, makers of Balsamiq Mockups, the instantly-useful, forever-loveable wireframing software. Balsamiq is a tiny, nine-person multi-million dollar multinational, based out of Italy, France, New York and California. A programmer turned entrepreneur, Peldi lives to learn new skills and to share what he learns, be it via [...]

Professor Clayton Christensen asks, ‘How will you measure your life?’

It might just be possible that one of the world’s leading management thinkers, Professor Clayton Christensen, author of the ‘Innovator’s Dilemma‘ and other extraordinary books will be remembered principally, not for his contribution to innovation and management thinking which is immense, but for the ideas he shares in his latest book, ‘How will you measure [...]

Rory Sutherland talk & transcript from Business of Software 2011: Watch, laugh, learn.

Rory Sutherland took on an interesting challenge at Business of Software last year – how do you make advertising and marketing make sense to a roomful of very bright software entrepreneurs, many of whom have a natural aversion to all things marketing? He had them eating out of the palm of his hands. This talk is [...]



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