Most people are familiar with the story of how the first Obama campaign harnessed split testing to build their war chest for the election. Regardless of your political views, it was a big win for analytics.
Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product.
Have you ever had that dream where you are standing on a stage feeling very unprepared (or naked) with an expectant audience in front of you? Well, at Business of Software we can make your dreams come true ! Unless your dreams involve nakedness – you’re on your own there.
Lightning Talks are always one of the highlights of BoS Conference and they are open for public application now.
You know those conference talks when everything seems too perfect to be true? When people sell a version of their success story that is so glossy you think: ‘oh, come off it – it can’t have been that easy!’ This is not one of those.
Want to know how to price SaaS software?
Want to know how to price enterprise software?
How to price your software product?
‘Don’t just roll the dice‘ can help…
She’s back!
Kathy Sierra came back to BoS2013 with a deeper dive into the art of building awesome users. If you have seen Kathy’s 2012 Business of Software Conference Talk, Building the Minimum Badass User, you won’t need persuading about Kathy’s gifts as a communicator, teacher and provocateur.
Jim Geisman has seen nearly everything there is to see in pricing practice and has come to the conclusion that there is no right or wrong price, there is simply pricing that works.
Mark says: ‘I honestly had no idea that my daughter had done so much interviewing behind the scenes at Business of Software Conference. Quite the scene stealer. This does a pretty good job of capturing some of the reasons we love putting Business of Software Conference on.’
We love putting Business of Software Conference together and often wonder, as we huddle together for warmth in the long, dark, grim days when Business of Software Conference isn’t actually running, what people do with the ideas when they get back to the office. Here is one answer, a guest blog from Kevin Davis at Yammer who put some of the key points that he learned over the 3 days of the event into a short presentation.
A few excerpts from a very long, but very worthwhile read in the New York Times from Yiren Lu, a graduate computer science student from Columbia and recent Harvard Grad. Explores some of the tensions between the technology ‘old guard’ and ‘new guard’ from a very interesting perspective. Read the whole article here at the New York Times.