Blog

Business of Software conference news

Human First, Everything Else Comes After | Dana Denis-Smith, Obelisk Support | BoS Europe 2017

Human First, Everything Else Comes After | Dana Denis-Smith, Obelisk Support | BoS Europe 2017

Dana Denis-Smith, Founder, Obelisk Support

Consciously bootstrapped from day one, Dana focused early effort on building a community and creating a product that meets a market need.

Early customers and clients were managed on spreadsheets, then a relatively primitive, off the shelf CRM system. She realised the critical piece in making the business successful was managing the relationships between people on both sides of the transaction and it was only when you could understand this dynamic that there was any value in investing in technology at the point that you could not scale without it. Dana shares insights into her quest for product market fit as well as thoughts on ways that all companies can tap into undervalued talent pools.

Video & Transcript below

Read more

The 5 Most Impactful BoSTalks of 2017

The 5 Most Impactful BoSTalks of 2017

There are over 170 published talks from Business of Software Conferences available to watch right now.

That’s a lot of talks.

Tens of Thousands of hours worth of Business of Software talks were watched this year. New talks, old talks, short talks, long talks.

Out of those 170, which talks did the good people of the Business of Software Newsletter deem the most useful to them in 2017?

(You can sign up for said excellent Newsletter here)

Here are the 5 most recommended talks from 2017:

Read more

Lightning Talk – Life In A Van | Tim Dobson, Formisimo | BoS Europe 2017

Lightning Talk – Life In A Van | Tim Dobson, Formisimo | BoS Europe 2017

Tim Dobson, Senior Account Manager, Formisimo

Tim Dobson is a homeowner and drives a Mercedes. An undeniably true statement. However…

He lives in a van. Voluntarily.

In an attempt to escape the trappings of the life of being young and employed in technology, Tim moved out of his house and into a Mercedes Sprinter – his new Minimum Liveable Product. Having spent 2 years living in a van, Tim talks about the process of scaling his MLP, and whether shipping Van 2.0 is feasible.

Video and Slides below

Read more

Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017

Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017

Andrus Purde, Founder, Outfunnel

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus talks about the four distinct marketing stages your company will go through as it grows; and how, ironically, just as you get comfortable doing something, you’ll need an entirely different skill set to continue successfully.

As an Estonian, he thinks a lot about conflict, (his words!). In this talk, he likens the four distinct stages of SaaS marketing to the evolution of war.

  • Hand-to-hand combat
  • Scalable weapons
  • James Bond villain stage
  • Weapons of mass destruction

Video, AMA, Slides, & Transcript below

Read more

Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Kirsten Butzow, VP Product Management & Marketing, Pragmatic Marketing

No matter what size your organisation, you have almost certainly worked in a team that doesn’t work as effectively as it could. As organisations grow more complex, the problems increase in size and complexity exponentially.

Kirsten describes some of the most dysfunctional teams she has worked with and how even leaf-cutter ants could teach them how to function more effectively.

Slides, Video & Transcript below

Read more

How to get a speaking slot at Business of Software Conference

How to get a speaking slot at Business of Software Conference

How to get a speaking slot at a Business of Software Conference.

While every event has different criteria and some conferences can have hundreds of speakers(!) every conference has some sort of framework to assess potential speakers and their fit with the event they are running. Business of Software Conference is a little unusual – our challenge is never filling the 15 (max) speaking slots with great speakers, we have to craft a story across all of the talks – and the limited number of speaking slots means we think very hard about every speaker who has a speaking slot.

There are four main things we consider when assessing potential speakers for Business of Software Conference. Other events may have different criteria but if you are applying to speak at any software conference, bearing these four things in mind will make your application stand out at any event.

Here is the secret formula for successful conference speaking applications…*

Read more

Jobs, Pains and Gains & Designing Better Value Propositions | Alex Osterwalder, Strategyzer | BoS Europe 2017

Jobs, Pains and Gains & Designing Better Value Propositions | Alex Osterwalder, Strategyzer | BoS Europe 2017

Alex Osterwalder, Founder, Strategyzer

Alex is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. At Business of Software Conference Europe 2017, he led us through an exercise to help identify the jobs your product should be doing to meet the needs and pains of their ideal customer.

Video & Transcript below

Read more

Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Scott Eblen, Director of Product Management, Twitter

Scott shows why successful product management requires a degree of lateral thinking and a willingness to challenge or ignore conventional ‘wisdom’. Drawing on his experiences at Google, Nutmeg and Twitter, he will talk about how some of the most successful products are developed from a place where orthodox thinking is abandoned. Just because everything in an industry is done in a certain way, that doesn’t mean it is the right way. Scott shares some actionable ideas to take back to your business that will help you develop a product management framework that works for your situation.

Slides, Video & Transcript below

Read more