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How To Grow and Scale A Culture with Limited Funds | Alicia Navarro | BoS USA 2014

Scaling is a challenge which presents itself to any company starting out. Further to this, cash flow is the single greatest reason companies fail in the beginning. So how do you scale, whilst remaining respectful of your budget?

Skimlinks is a company that in 2014 facilitated $625 Million worth of transactions, and over it’s lifetime has grown to a team of over 60 people. Alicia Navarro, CEO of Skimlinks describes how she got there, shedding light on how she maintains culture, particularly through her recruitment process.

Video & Transcript Below

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What SHOULD we be learning from games?

Chris Massey gave a lightning talk at Business of Software Conference Europe 2014 on the topic of Gamification. In this guest blog post, he revisits his talk, offering further insight into why we should be thinking more like game designers. Video below, followed by Chris’ insights.

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A trio of Google Hangouts: Patrick McKenzie, Alex Osterwalder, Peldi Guilizzoni

Business of Software Conference USA is one month away. This year, we’ve refocused on the topic of growth and taking your company to the next level. You can see the full schedule here to see what we mean.

To match the theme, we have a line-up of knowledgeable and experienced industry specialists, speaking on topics close to their heart. Before the conference however, you have the chance to hang out with them and preview their talks, as well as pitch your questions to them.

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Guest Post: John Knox – Business of Software Scholarships Now Available

John Knox is a regular Business of Software Conference USA  attendee who each year offers a chance to attend BoS to someone who would not otherwise be able to come. See below a post from John, explaining his motivation for this offer, and how to apply as his scholar. Business of Software Conference USA 2015 this year is on 21-23 September 2015. 

You: a student, recent grad, or college-skipper with an entrepreneurial mindset.

Us: a conference for sustainable software companies looking for someone who would benefit from the content and connections, but wouldn’t otherwise be able to afford tickets.

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Alex Osterwalder Hangout | 27th August | 5PM BST, 12 Noon EST

Dr. Alexander Osterwalder is the lead author of the two international bestsellers “Business Model Generation” and “Value Proposition Design”, passionate entrepreneur, and demanded speaker.

He co-founded Strategyzer, a software company specializing in tools and content for strategic management, entrepreneurship, and innovation.

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Business of Software Talk: Alex Osterwalder – Tools to Help You Run Your Business

Alex is one of the world’s leading experts on the subject of business models and business modeling though these days he is focused on building a global software business of his own from his mountain lair in Switzerland.

In this video, Alex explains why he is obsessed with making strategy, innovation and entrepreneurship simple, practical, and applicable and will consider some of the tools that can help you run your business more effectively.

Video and transcript below.

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Business Videos Every Entrepreneur Should See.

After 11 events spanning 9 years, Business of Software Conference has had a fair share of moments that challenge the way attendees think about their software businesses. As Business of Software heads towards it’s next conference (21-23rd September, Boston MA – Tickets Here), it is an opportune moment to reflect on some of the brightest ideas from the years of BoS Conference.

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Want more of these insightful talks?

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Want more of these insightful talks?

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Want more of these insightful talks?

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Want more of these insightful talks?

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Writing Non-Sucky Copy for Websites, Emails and Newsletters | Joanna Wiebe | BoS USA 2014

Copywriting is hard. Even harder is talking about good copywriting while writing a blog post… how about that copywrite-ception for you? Few people do it well, but Joanna Wiebe of Copyhackers is one of those in a select bunch.

At BoS Conference USA Joanna took the stage for an hour to deliver an entertaining talk that will get you writing non-sucky copy for your website, marketing collateral and newsletters. Slides here, full video below, as well as a transcript for those who prefer.

Video & Transcript below

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The Introvert Guide to Networking

Picture the scene. You enter a room. The room has windows and doors, sometimes music and usually drinks. People fill this room, talking, smiling, and bunched in groups like a Roman Tortoise Shield formation.

This is no start to some mind-boggling brain teaser. No. This is something FAR worse. This is a networking event. Enough to send shivers down the spine of any self-respecting introvert.

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Lessons Learned in Teaching Entrepreneurs | Bill Aulet | BoS USA 2014

Bill Aulet is a (successful) serial entrepreneur turned teacher. This talk questions the entrepreneurial support industry, gurus, entrepreneurial education, Donald Trump and the notion that there is a recipe for entrepreneurial success. Don’t watch it to learn how to teach entrepreneurs, watch it to have your own entrepreneurial instincts challenged.

“This is my goal… I want to promote entrepreneurship. For entrepreneurs to be seen as a profession; not some bunch of crazy people”.

“What does ‘Disciplined Entrepreneurship really mean today?

Slides, Video & Transcript below

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15 Traits of the Most Brilliant Conference Speakers

What separates brilliant conference speakers from the also rans, the meh, the downright painful? Whether you are speaking at Business or Software Conference or a small group of colleagues, here are some thoughts on what the very best speakers do to be so great. It was prompted by a question…

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