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Business of Software conference news

Design Origami – visual mapping of user experience

I must admit I didn’t get what design origami was at first.

I had visions of artful but frustrating paper folding. It turned out to be an excellent tool to help visualize the customer experience of a conference attendee. In a post conference workshop with Bernhard Ferro and Sean Mcguire from Tieto, participants were walked through a process to model and understand a complex services. in this case, Business of Software Conference was the subject of inquiry.

Clearly a good way to finish the conference, the enthusiasm of the participants was clear and we were walked through the output by Bernhard and Sean themselves.

It is very clever. Look at this…

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Sketchnotes from Business of Software Conference USA 2017

Sketchnotes from Business of Software Conference USA 2017

Sketchnotes from Business of Software Conference USA 2017

Lianna Patch at Punchline Copy not only did a Lightning Talk at Business of Software Conference USA last week, she took some pretty cool sketchnotes of the talks when she wasn’t preparing to give her own.

We will add these sketchnotes to the collaborative notes and publish a summary of all the notes we are aware of. Please drop us a note if you have notes/pictures that you would like to include in our write up. Thanks for these Lianna.

The rubber chicken brightened our day.

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Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Should We Be Worried About AI and Machine Learning? | Azeem Azhar, Schibsted Media | BoS Europe 2016

Azeem Azhar, Product Manager, Schibsted Media Group

It is early days but change is coming. Faster than you think. You should worry, but are you concerned about the right things? Should you concern yourself with terrible tales of, ‘The Singularity’, or about how AI and Machine Learning will change the way that your business runs?

Slides, Video, & Notes below

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What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

What Do We Need to Know About AI? | Jana Eggers, NaraLogics | BoS USA 2016

Jana Eggers, CEO, NaraLogics

We expect AI and Machine Learning to have a significant impact on the jobs we do – Forrester estimate 16% of current US jobs will be done by AI by the end of the decade (while creating 13.6 million jobs, this still reduces the workforce by 7%). AI represents a significant opportunity for software businesses to embrace innovation within the industry that will destroy some businesses and provide a competitive advantage to others. Jana considers where AI is now, the problems that it can solve and what companies need to know to start claiming the benefits. What do you need to get started with machine learning and AI in your own organization?

Slides, Video & Transcript below

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Talk to me about… (This will appear on your badge)

Talk to me about… (This will appear on your badge)

It’s always entertaining to see how people respond to this question. This appears on attendee badges and is usually an entertaining way to get conversations going. Not everyone realizes we’re serious.

We are. This can have consequences…

Here’s the output of this year’s BoS USA ‘Talk to Me About’. There’s some interesting conversation starters!

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The Lost Art of Meaningful Content | Dave Collins, SoftwarePromotions | BoS USA 2016

The Lost Art of Meaningful Content | Dave Collins, SoftwarePromotions | BoS USA 2016

Dave Collins, Founder, SoftwarePromotions

The web is being filled with pointless content that barrages our senses, overwhelms and distracts us and reinforces the new norms of sub-mediocrity. And this contentless content is amplified and regurgitated through social media, email marketing, streamed webinars and sometimes even conferences. It’s time to take a stand against the banal and pointless pollution and Dave shares with us how in this great talk from Business of Software Conference USA 2016.

Slides, Video & Transcript below

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Making a difference

Making a difference

Making a Difference

Ziad Wakim is a long time Business of Software Conference attendee who isn’t able to come this year for good reasons (see below), but he sent a lovely email that captured some of the reasons that Business of Software Conference has made a difference to him.

Ziad is the founder and CEO of Kumbu, where he leads a distributed team helping people to  preserve their digital memories. Check it out.

Shared with permission.

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Kathy Sierra – Motivation Matters

Kathy Sierra – Motivation Matters

Motivation Matters

Kathy Sierra is a Business of Software Conference favourite for good reason. She talks sense.

These talks, in particular the Badass User ones, are often cited as being some of the most influential talks people have heard about product development – Web 2.0 Business Models – 2009, Building the Minimum Badass User – 2012, Building  the minimum Badass user part 2 – 2013.

Here’s a talk you may have missed from Business of Software Conference Europe 2014. Motivation Matters.

Video & Transcript below

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Why a SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell, ProfitWell | BoS USA 2016

Why a SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell, ProfitWell | BoS USA 2016

Patrick Campbell, CEO, ProfitWell

Patrick considers why SaaS companies obsessed by User Acquisition and User Acquisition Cost are focusing on the wrong metrics, missing the far more important growth drivers for a SaaS business: monetization and retention.

A data rich talk that shows the importance of developing your product in collaboration with your current users to understand the needs of the people that are paying for your product. While user acquisition is important, a 1% improvement in customer monetization or user retention will have 3-4x impact on bottom line over user acquisition.

Slides, Video & Transcript below

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The Business of Software Conference Summer Reading List

The Business of Software Conference Summer Reading List

Now here is a reading list. We asked this year’s Business of Software Conference USA speakers

Please don’t think about it too hard, just reply with the first one that comes to mind:

  • What book has had the biggest influence on your business life?

As you know, they are a smart bunch of folks so we thought it would be interesting to hear what things they have read that have had the most influence on their career and thinking. They are well read, many have written books of their own and we wanted some new things to read on the plane out to Boston. (We can’t wait).

Want to know what some of the smartest people in town think are the most influential business books they have read, wait no more!

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