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Different areas of the brain respond to different words.

Different areas of the brain respond to different words.

What areas of the brain respond to different words?

Amazing.

This study maps brain activity amongst subjects listening to stories. The electrical activity in the brain is mapped and shows that different locations in the brain are stimulated by different words. Perhaps not surprisingly, some words that relate to, for example, colour, map to areas of the brain near the parts of the brain that process vision.

Single words, can activate multiple regions. ‘Top’, for example, stimulates parts of the brain associated with – appearances, numbers and measurements, buildings and places.

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Offering People Choices When They Have No Choices

Offering People Choices When They Have No Choices

Offering people choices when they have no choices

I was talking to the always entertaining and insightful Rory Sutherland today about his forthcoming talk at Business of Software Europe. He’s talking about how we can use technology to hack the human consciousness and he came up with this brilliant insight about offering people choices even when there are no choices.

He was talking about scheduled operations in the NHS, the UK’s National Health Service, free at the point of delivery but not always the slickest when it comes to keeping ‘customers’ happy. (Though having taken one of our team members to A&E last week when she tripped over on the way to work, cut her head open, broke her wrist and elbow, I was reminded that they are an amazing organisation).

When you are scheduled to have, for example, a hip replacement, you will wait some time before getting a call to say something along the lines of,

“Your operation is scheduled for 10.30 am on 21st May.”

You have no choice, you  have to be there or get rescheduled to a later date.

Here’s another approach…

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High Performance Teams: Neuroscience and Agile | BoS Europe 2015 | Jenni Jepsen, goAgile

High Performance Teams: Neuroscience and Agile | BoS Europe 2015 | Jenni Jepsen, goAgile

Jenni Jepsen, Partner, goAgile

The key to building high performance teams is understanding how our brains work.

What motivates us as individuals?

Jenni explains how we can make it easier to harvest all the benefits of Agile working by understanding why neuroscience, how people’s individual brains work, is key to creating and motivating a high performing team.

Jenni’s work focuses is on helping people deliver the right product faster whilst creating lasting changes.

Slides, Video & Transcript below

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Four Laws Of Software Economics (Part 4) | Rich Mironov Guest Post

Four Laws Of Software Economics (Part 4) | Rich Mironov Guest Post

We’ve laid out three fundamental facts about commercial software: your development team will never be big enough; all of the profits are in the nth copy or nth subscriber; and the software bits we release are not the product. These led to three laws for software businesses (the Law of Ruthless Prioritization; the Law of Build Once, Sell Many; and the Law of Whole Product).

One last market observation is that you can’t outsource your strategy.  Not to your customer base, not to your sales force, not to a strategy template, and not entirely to a prioritization algorithm. Product strategy is a prediction about how your future actions will move the market, and therefore needs a range of inputs and scenarios. Plus some strong beliefs about where things are going. So let’s stand up a few of the most popular strategy outsourcing approaches, and then knock each one down.

Can’t Customers Decide For Us?

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Four Laws Of Software Economics (Part 3) | Rich Mironov Guest Post

Four Laws Of Software Economics (Part 3) | Rich Mironov Guest Post

At BoS USA 2015 Rich Mironov delivered a classic talk on Software Economics that are so common that they are not just theory, they are the law. See the talk here. After delivering the talk, Rich captured his laws in a series of posts, delivered originally on his site, and reposted with permission on the Business of Software blog.

Our two previous posts noted that your development team will never, ever be big enough to catch up with your dreams (pushing us to The Law of Ruthless Prioritization) and that all of the profits are in the nth copy (thus The Law of Build Once, Sell Many).

Part three starts with the observation that the software bits we release are not the product. Rather, they are part of the product. We may celebrate releasing code, but there’s more a software company needs in order to turn bits into money. Like giving a hungry man a can of soup, but no can opener. So what’s missing?

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Difficult Conversations for Growing Companies | BoS USA 2015 | Paul Kenny, Ocean Learning

Difficult Conversations for Growing Companies | BoS USA 2015 | Paul Kenny, Ocean Learning

Paul Kenny, Ocean Learning

Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business.

He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive.

Equally applicable in times of growth or trouble.

Paul is holding an AMA with us on Difficult Conversations on Tuesday 28th June. You can register by clicking the button below and pressing ‘yes’ on the next page to be reminded before the event begins.

Remind me about the AMA with Paul

Slides, Video & Transcript below

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Four Laws Of Software Economics (Part 2) | Rich Mironov Guest Post

Four Laws Of Software Economics (Part 2) | Rich Mironov Guest Post

At BoS USA 2015 Rich Mironov delivered a classic talk on Software Economics that are so common that they are not just theory, they are the law. See the talk here. After delivering the talk, Rich captured his laws in a series of posts, delivered originally on his site, and reposted with permission on the Business of Software blog.

Rich’s first law has been revealed (link). In the following post, Rich discusses his second law…

All of the profits are in the nth copy or nth user.

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Startups | “Don’t count the things you do. Do the things that count.”

Startups | “Don’t count the things you do.  Do the things that count.”

“Don’t count the things you do.  Do the things that count.”

Guest Blog Post from startup founder, Angela Hood, This Way Global, who attended Business of Software Conference Europe last year in Cambridge. This year she will return to Ireland for Business of Software Conference Europe, May 16-17th.

The two most important days for our startup in 2015 were spent at Business of Software (BoS).

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The Four Laws of Software Economics | Rich Mironov | BoS Talk, Transcript and AMA

“Your Development Team Will Never, Ever, be Big Enough”

Rich is a seasoned Product Guy. He claims that great product people only stay in Product Management for 2/3 years before moving on – he has stayed for 25 years and counting. Reading into that what you may, he literally wrote the book on Product Management – ‘The Art of Product Management’ – and has a wealth of knowledge to offer on the subject of the strategic implications to produce great products.

Rich wrote a new talk for Business of Software –

The Four Laws of Software Economics.

The talk is rich with insight and humour – an hour well spent.

We are also delighted to hear that Rich Mironov will be turning this talk into a book – watch this space.

Rich will also be partaking in an AMA with us on the 27th April. A great opportunity for free consulting time with a leading in the Product Management field. Get your questions in and your problems solved.

Join the Product Management AMA with Rich Mironov, 27th April, 1700 BST, 1200 EST

Rich has also written up his four laws of software economics into fascinating blog posts. Keep checking back to see when they’ve been released.

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Business of Software Conference USA Code of Conduct

Business of Software Conference USA | Code of Conduct

We expect everyone who attends our events in any capacity to treat other human beings well whoever they may be.

All attendees, speakers, sponsors and volunteers at our conference are required to agree with the following code of conduct. Organisers will enforce this code throughout the event. We expect cooperation from all participants to help ensure a safe environment for everybody.

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