Blog

Business of Software conference news

Leading FreshBooks Through a Re-Platforming | Hangout with Mike McDerment

Leading FreshBooks Through a Re-Platforming | Hangout with Mike McDerment

In 2011 Mike McDerment spoke at Business of Software Conference about the ‘litany’ of product management errors that defined FreshBooks up to that point.

Turns out he wasn’t joking. To eliminate the level of technical debt they had accrued, something drastic had to be done. In 2014, secret plans started to take shape in the FreshBooks offices – they were going to re-platform. And not just that – they were going to build their own competitor, BillSpring.

Now, thanks to the re-platform, FreshBooks is stronger than ever. We chatted to CEO and Founder Mike McDerment about the process of leading the company, the board, and eventually the customer through the transition.

Video

Read more

Sense & Respond | Josh Seiden | BoS USA 2017

Sense & Respond | Josh Seiden | BoS USA 2017

Josh Seiden, Author, Sense & Respond

Software has fundamentally changed the way business works. It’s not simply that software has given us new ways to reach our customers, or new capabilities to achieve our goals. Software has enabled—in fact it demands—a new way of working. Organisations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in the industrial age and not all of it remains useful in the face of software. Managers and leaders inside and outside of the software world need a new set of principles for the next century of work.

Video, Hangout, Slides & Transcript below

Read more

The Startup Way | Eric Ries | CEO Tales

The Startup Way | Eric Ries | CEO Tales

Eric Ries, Author, the Lean Startup and The Startup Way

Lean Startup is not just for StartupsThat’s the message of Eric Ries’ latest book, ‘The Startup Way’. Through his experience working alongside some of the world’s biggest companies (GE, for example), Eric has seen how adapting Lean Startup can have a massive effect on innovation in a corporate setting.

Last November we hosted Eric for an evening of discussion and Q&A in London. He presented his ‘Startup Way’ for how how larger corporations can innovate and move quickly like a startup.

Video and Slides Below

Read more

How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

How Freshbooks’ Fear Of Competition Saved The Company | Mike McDerment | BoS USA 2017

Mike McDerment, Founder/CEO, Freshbooks

In 2012, the year after Mike spoke at BoS about the Litany of Product mistakes that had created Freshbooks, the company was growing faster than ever but those mistakes were coming back to haunt him. He knew he needed to rebuild the platform. Two years and $$$$$ later, still nothing had changed. Mike was seriously concerned a competitor would come onto the market that would be 10x nimbler and easier to use. In 2015, that startup Mike feared, launched but in fact it saved the long-term future of Freshbooks. How?

Video, Hangout, Slides, & Transcript below

Read more

Get Early Access to all the talks from Business of Software Conference USA 2017

Get Early Access to all the talks from Business of Software Conference USA 2017

Business of Software Conference USA 2017 was one of our best ever conferences.

Yet again at a BoS Conference, we were wowed by the wonderful attendees, brilliant speakers, and the great discussions we had.

While it’s no replacement for being at the conference, you can now get early access to all the talks from Business of Software Conference USA 2017.

Including full length talks from:

Read more

Bootstrap vs VC, Imposter Syndrome, and Building Culture – Q&A with Jason Cohen

Bootstrap vs VC, Imposter Syndrome, and Building Culture – Q&A with Jason Cohen

Jason Cohen, Founder, WPEngine

For his 4th company, Jason Cohen wanted a different journey. Seeing the potential of WPEngine after 2 years of bootstrapping, for the first time Jason took funding. For the first time, Jason decided he would not be the CEO of a company he founded.

We had a fascinating Hangout with Jason last week, which you can watch below. All manner of topics were covered, including:

  • Why Jason decided that WPEngine would raise money
  • The role of mentoring in overcoming impostor syndrome
  • Practical tips on how WPEngine built its great organisational culture

Hangout Video Below

Read more

Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Riding the SwiftKey Rocket Ship from Startup to Acquisition | Jon Reynolds, SwiftKey | BoS Europe 2017

Jon Reynolds, Founder, SwiftKey

Jon Reynolds founded SwiftKey, the predictive typing app, in 2008 with university friend Ben Medlock. From launch in 2010 to now, SwiftKey has grown to over 300 million daily users. Jon was CEO of the company from its genesis and guided it from humble beginnings, through to selling the business to Microsoft in 2016.

In this fireside chat, Jon tells the story of SwiftKey – its early days in Cambridge, moving to a USA office, and acquisition. A fascinating story of a vastly successful tech company.

Video & Transcript below

Read more

Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Healthy, Wealthy & Wise | Jason Cohen, WPEngine | BoS USA 2017

Jason Cohen,  Founder, WPEngine

Jason Cohen is a hugely successful entrepreneur – he is the founder of Smart Bear Software and WPEngine (which recently passed $100m in annual revenue). In this, his 4th talk at Business of Software Conference, he raises the issue of Founder Health. Are you the Hacker News ‘Founder in Pain’? Or maybe you struggle making the big, emotional decisions that necessarily come with running a business? Jason has words of comfort and challenge for you.

Video, Hangout, Slides & Transcript below

Read more