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Dharmesh Shah – Valuation, Competition, Porter’s Five Forces and Culture

This is a summary of Dharmesh Shah‘s Business of Software 2012 presentation. Your Company Your company should be coming from a place of love. Zynga’s motto is “do evil.” It is one of the most evil places from a culture perspective, and in its business approach. Before you gamify your product, you should decrapify it. [...]

Business of Software meetup – Washington DC

Jonathan Cogley, CEO at Thycotic Software writes… “Thanks for a great conference.  We thoroughly enjoyed it!  Learned lots of new things that we will be applying at our company over the next 6 months. “I came to BoS in 2011 and again in 2012.  One thing I have noticed is that the conversation works best [...]

Joel Spolsky – The Cultural Anthropology of Stack Exchange

This is a summary of Joel Spolsky‘s Business of Software 2012 presentation. Joel is the CEO of Stack Exchange. Stack Exchange gets about 266 million monthly page views and 22 million unique views. Stack Exchange is about the size of Texas in terms of the number of monthly visitors. Usenet and Online Forums Cultural Anthropology [...]

Dan Lyons – The “Post-PC” Era

This is a summary of Dan Lyons‘ Business of Software 2012 presentation. Mobile as a Medium Dan Lyons is the writer behind the Fake Steve Jobs blog, which at one point was supposed to be turned into a TV show. In the process Dan learned that the TV business is completely broken. Lesson learned – writing [...]

Michael Trafton – How to build company culture in three easy steps

This is a summary of Mikey Trafton’s Business of Software 2012 presentation. Company Culture Company culture can have a real impact on your bottom line. Mikey shared two stories that demonstrate this. Story 1: Mikey stayed at a Four Seasons hotel, and ordered room service with ice cream for dessert. When the food was brought [...]

The Bootleg BoS BOS Big Band live.

Thanks to Stephen Kellett, English Bagpiper extraordinaire, for bootlegging the entirety of the BoS BOS Big Band live sets. Here are the two sets, in their entirety. The classic rock set, (and listen from about 8.00 minutes in for the jam session that gives you just an inkling of the talent in that scratch band). The [...]

How Our Jobs Are Killing Us and What We Can Do About It – Fitness for Software Nerds

This is a guest post by Brock Armstrong. Brock is a musician, web developer and digital media instructor turned personal trainer, marathon and triathlon coach. To fund his Triathlon & Marathon racing habit, he takes well planned designs and turns them into clean and consistent HTML and CSS code. Find out more by going to [...]

Links to all of outputs of all of the teams at the Business of Software Conference Workshops

BOS 2012 WORKSHOP, TEAM ‘AVENGERS’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘DECRAPIFIED HAMSTER BADASSES’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘WALLABIES’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘BADASSES MAKING BADASSES’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘REPLACEMENT REFS’ OUTPUT BOS 2012 WORKSHOP, THE ‘BADASS TEAM’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘MARSHMALLOW MISFITS’ OUTPUT BOS 2012 WORKSHOP, TEAM ‘CAN HAVZ [...]

BoS BOS Big Band live. Anyone seen the lost tapes?

Some short excerpts of the band at Business of Software this year. I know a guy standing at the front with an iPhone 5 got one of the songs complete on video. If you are that person, please get in touch. Would love to see it. If you see a man walking around Boston trying [...]

Be Fearless

The following is a guest post by Jody Burgess. Jody is a software marketing exec turned startup entrepreneur. She is cofounder and CMO of Tribbon, a service that makes it easier to remember the people you meet and the experiences you share at events. She also provides strategic marketing consulting and outsourced CMO services for [...]

Peldi Guilizzoni – Coding is the Easy Part

This is a summary of Peldi’s Business of Software 2012 presentation. Peldi’s Law of Learning Learning is like a roller coaster ride. Peldi theorizes that we learn in a sort of upward sine wave pattern. We hit peaks and valleys in our quest to educate ourselves. At times we think “Wow, I’m smart and can [...]

Gail Goodman – The Long, Slow SaaS Ramp of Death

This is a summary of Gail Goodman’s Business of Software 2012 presentation. The Silver Bullet? The inexperienced assume there is a silver bullet to success. Free Viral Network effect Have you ever heard someone say that his marketing plan consists of going viral right after launching? It shows a lack of experience. 1 out of [...]

Some of the post Business of Software Blog posts from attendees.

Here are some links to some of the blog posts from attendees at this year’s Business of Software Conference. Drop a link into the comments below if you want to add yours. First up, the BoS blogging demoness: Zuly Gonzalez from Light Point Security who is summarising each talk in a series of guest blogs.  [...]

Illustrated notes from Balsamiq Peldi’s Business of Software Conference talk

Beautiful and useful. Double win. Great illustration from Marine Barbaroux, Chief Awesome Officer (I made that up but she is), at Red Gate Software. We want more Marine…

Actionable Takeaways from the Business of Software Conference, Boston 2012

Guest blog post from Alex Czartoryski, the co-founder and Chief Innovation Officer at Fresh Air Educators who attended last week’s Business of Software Conference that we ran in Boston and got one of the first write ups in… To encourage your customers to spread your product via word-of-mouth, your product should make your customers “badass”.  Don’t focus on [...]

BoS 2012 Workshop, team ‘HERMIONE IS BADASS’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘ORIGINAL ORANGE BALLOON’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘MISFIT TOYS’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘CAN HAVZ WEB CONNECTION?!’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘MARSHMALLOW MISFITS’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, the ‘BADASS TEAM’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘REPLACEMENT REFS’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘BADASSES MAKING BADASSES’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘WALLABIES’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘DECRAPIFIED HAMSTER BADASSES’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘AVENGERS’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to 10 [...]

BoS 2012 Workshop, the ‘WINNING TEAM’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘SUPERTRAMP!’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, ‘TEAM ICARO’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]

BoS 2012 Workshop, team ‘LUDDITES’ output

This year’s workshop sessions were designed to help get people talking and thinking together in smaller groups. We hope everyone had the opportunity to enjoy themselves and meet some interesting people. Each team had a maximum of 20 people from different companies and they all worked together to produce a series of specific outputs to [...]



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