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The 5 Most Impactful BoSTalks of 2017

The 5 Most Impactful BoSTalks of 2017

There are over 170 published talks from Business of Software Conferences available to watch right now.

That’s a lot of talks.

Tens of Thousands of hours worth of Business of Software talks were watched this year. New talks, old talks, short talks, long talks.

Out of those 170, which talks did the good people of the Business of Software Newsletter deem the most useful to them in 2017?

(You can sign up for said excellent Newsletter here)

Here are the 5 most recommended talks from 2017:

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Lightning Talk – Life In A Van | Tim Dobson, Formisimo | BoS Europe 2017

Lightning Talk – Life In A Van | Tim Dobson, Formisimo | BoS Europe 2017

Tim Dobson, Senior Account Manager, Formisimo

Tim Dobson is a homeowner and drives a Mercedes. An undeniably true statement. However…

He lives in a van. Voluntarily.

In an attempt to escape the trappings of the life of being young and employed in technology, Tim moved out of his house and into a Mercedes Sprinter – his new Minimum Liveable Product. Having spent 2 years living in a van, Tim talks about the process of scaling his MLP, and whether shipping Van 2.0 is feasible.

Video and Slides below

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Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017

Evolution of a SaaS Marketing Team + AMA | Andrus Purde, Outfunnel | BoS Europe 2017

Andrus Purde, Founder, Outfunnel

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus talks about the four distinct marketing stages your company will go through as it grows; and how, ironically, just as you get comfortable doing something, you’ll need an entirely different skill set to continue successfully.

As an Estonian, he thinks a lot about conflict, (his words!). In this talk, he likens the four distinct stages of SaaS marketing to the evolution of war.

  • Hand-to-hand combat
  • Scalable weapons
  • James Bond villain stage
  • Weapons of mass destruction

Video, AMA, Slides, & Transcript below

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Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Dysfunctional Teams and The Wisdom of Ants | Kirsten Butzow, Pragmatic Marketing | BoS Europe 2017

Kirsten Butzow, VP Product Management & Marketing, Pragmatic Marketing

No matter what size your organisation, you have almost certainly worked in a team that doesn’t work as effectively as it could. As organisations grow more complex, the problems increase in size and complexity exponentially.

Kirsten describes some of the most dysfunctional teams she has worked with and how even leaf-cutter ants could teach them how to function more effectively.

Slides, Video & Transcript below

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How to get a speaking slot at Business of Software Conference

How to get a speaking slot at Business of Software Conference

How to get a speaking slot at a Business of Software Conference.

While every event has different criteria and some conferences can have hundreds of speakers(!) every conference has some sort of framework to assess potential speakers and their fit with the event they are running. Business of Software Conference is a little unusual – our challenge is never filling the 15 (max) speaking slots with great speakers, we have to craft a story across all of the talks – and the limited number of speaking slots means we think very hard about every speaker who has a speaking slot.

There are four main things we consider when assessing potential speakers for Business of Software Conference. Other events may have different criteria but if you are applying to speak at any software conference, bearing these four things in mind will make your application stand out at any event.

Here is the secret formula for successful conference speaking applications…*

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Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Debunking Product Platitudes | Scott Eblen, Twitter | BoS Europe 2017

Scott Eblen, Director of Product Management, Twitter

Scott shows why successful product management requires a degree of lateral thinking and a willingness to challenge or ignore conventional ‘wisdom’. Drawing on his experiences at Google, Nutmeg and Twitter, he will talk about how some of the most successful products are developed from a place where orthodox thinking is abandoned. Just because everything in an industry is done in a certain way, that doesn’t mean it is the right way. Scott shares some actionable ideas to take back to your business that will help you develop a product management framework that works for your situation.

Slides, Video & Transcript below

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2016 Lightning Talks

2016 Lightning Talks

One of our favourite parts of BoS Conferences is the Lightning Talks. Lightning Talks are short, 7.5 minute presentations on anything tech-related with a strict set of rules:

  • 15 slides
  • 30 seconds per slide (they advance automatically)

A simple formula, you might think. But to be informative, entertaining, and concise in such a short amount of time is no mean feat. Timing is everything – it’s much more difficult than you might imagine it to be!

Here are all the lightning talks from the 2016 BoS Conferences.

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The Agony and Ecstasy of Selling My Business| Jason Eckenroth, ShipCompliant | BoS Europe 2017

The Agony and Ecstasy of Selling My Business| Jason Eckenroth, ShipCompliant | BoS Europe 2017

Jason Eckenroth, Founder, ShipCompliant

Jason shared some of the things he did to make ShipCompliant the successful business that it is. More importantly, he’ll talk about the mistakes he made in selling and what he wished he had realised before he did. He believes ‘Exit by acquisition’ should not be the only manifestation of success for bootstrappers.

Video, Hangout, & Transcript below

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