When you think about trying to scale your software business and sell your product – especially in today’s world, where AI now seems to be the automatic default – you may be stressing over how to do it well.
Current logic suggests the best option is to cut out as much human interaction as possible. After all, the more humans you have working, the more expensive it is to run your company. And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Customers know they’re not speaking to an actual human.
Here’s some food for thought:
Humans like to deal with humans. And humans like to buy from other human beings.
If you want to sell something – be it software or handbags or cars or bananas – it pays to consider that.
Steli Efti, co-founder of Close, one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io has only 9 members itself) – should make more of an effort to push sales in their organisations in his BoS USA 2015 talk, ‘How to Sell Software Using Sales’.
For a full version of this talk, including a video recording and transcript, click here.
5 Ways to Sell Software Using Sales
No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales.