Lean Startup is not just for Startups. That’s the message of Eric Ries’ latest book, ‘The Startup Way’. Through his experience working alongside some of the world’s biggest companies (GE, for example), Eric has seen how adapting Lean Startup can have a massive effect on innovation in a corporate setting.
Last November we hosted Eric for an evening of discussion and Q&A in London. He presented his ‘Startup Way’ for how how larger corporations can innovate and move quickly like a startup.
Our next CEO Tales event is with Marty Cagan in London on the evening of April 25th. Click below to save your place.
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