Customer Centered Innovation | Tony Ulwick | BoS USA 2014

Tony Ulwick, one of the fathers of the Jobs to be Done movement, looked at the tools and processes you can use to uncover innovation opportunities. What are your customers trying to achieve, and how can you help them get there? Simple questions, but creating a disciplined approach to uncovering and capturing the answers is … Continue reading Customer Centered Innovation | Tony Ulwick | BoS USA 2014