Even if you know next to nothing about marketing, you’ve probably heard of Seth Godin. Nobody knows more about how marketing works and how it can work for people building businesses.
Seth came to Business of Software in 2008 full of excitement about the internet’s industrial revolution and the potential of software to change the way marketing works:
- Why interruption marketing results in average products for average people
- Why ideas that spread, win. And why software is so well placed to create those ideas
- Why you should be looking for ways to connect people
A six year old talk where the ideas are still as sharp and relevant today.