The End of Competitive Advantage | Rita McGrath | BoS USA 2013

Is sustainable competitive advantage dead? If so, who killed it? More importantly, how can entrepreneurial business owners benefit from an understanding of the new strategy playbook? Video and Talk Transcript here. Interview with Rita before BoS Conference. Slides from Talk Here. For years, sustainable competitive advantage has been a goal of large companies – locking in … Continue reading The End of Competitive Advantage | Rita McGrath | BoS USA 2013