Uncovering the Jobs to be Done | Bob Moesta & Chris Spiek | BoS USA 2013

Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what they want from their product.You couldĀ see this as a frustrating fact of business. Bob Moesta and Chris Spiek see it as a great opportunity to get ahead of the competition … Continue reading Uncovering the Jobs to be Done | Bob Moesta & Chris Spiek | BoS USA 2013