Great news! Wonderful Kathy Sierra is speaking at Business of Software this year. That’s good enough to let you know by itself but there’s lots of other things going on that we wanted to remind you about too – the startup ‘Two for One’ offer, new videos, guest blogs and of course, for the brave, the Lightning Talk submission deadline 29th July.‘
“The Lean Start-up movement gave us powerful, useful tools to discover what users want and how they want it, including the MVP or “Minimum Viable Product.” But the key attributes of a deeply desirable, sustainably successful product don’t live in the product. They live in the users. While pretty much anyone today can build an MVP in, oh, 45 minutes (assuming you’re not too picky about the “V”), building an MBU can be the most viable competitive advantage. We’ll look at exactly what and how to do it for both new and existing apps and services.”
If you want to see why Kathy has got people so excited, look at this talk she did in 2009. As Neil said when he posted that video, “Skewering social media is just one of many things Kathy Sierra does in this brilliant talk from last year’s Business of Software conference. If you do one thing today, watch this video. Cancel lunch, shut down twitter, don’t go to that meeting. Whatever you do, watch this.” As relevant now as then.
Welcome back Kathy. She’ll be talking at Business of Software along with Joel Spolsky, Adii Rockstar, Noah Kagan, Dan Lyons, Noam Wasserman, Paul Kenny, Jason Cohen, Bob Dorf, Gail Goodman, Peldi, Dan Pink, Mikey Trafton and Dharmesh Shah.
Lightning Talks If want to do a Lightning Talk this year, please submit your proposal, ideally via video so we can get a sense of the presentation style, by 29th July. Lightning Talk speakers get a free pass to the conference. More information about Lightning Talks here. Here’s previous Lightning Talk speaker Joe Corkery on why you should do a Lightning Talk.
Please get in touch if you have any questions. Please note that we have had some issues receiving email on the email@example.com address which have now been resolved. If you haven’t had a response from us about a question you may have (and are not a speaker agency asking when the speaking deadline passed, an AV company offering us AV services etc), please resend, either to the info@ address or direct to me.
mark @ * businessofsoftware.org