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I stumbled across an old hard drive the other day, and rewatched Jennifer Aaker‘s talk from Business of Software 2009. Jennifer is a professor at Stanford GSB, and co-author of the excellent Dragonfly Effect book (if you care about how you can use social media to propel social change, you should buy a copy from Amazon – it’s excellent).
It was a fascinating talk in which Jennifer talked about her work mining data and using statistical methods to reach conclusions about what makes people happy. Jennifer has kindly agreed that I can post a handful of excerpts here.
In this first clip, Jennifer talks about building strong brands inside out: how really strong brands understand what they mean to themselves and how this is reflected outwards.
In this second clip, Jennifer talks about the importance of volunteering.
In this final clip , Jennifer talks about what small steps you can take, tomorrow, to increase your effectiveness and meaningfulness in your work and life.
You can find out more about Jennifer on her web site, or follow her on twitter.
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BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
Next 100 tickets (as of April 20th) – save $800 on full rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: