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1 simple rule for effective mobile email.
Inspired by this giant Infographic about the effective use of email, we thought we would come up with our own rule. As over 30% of marketing emails are opened on mobile devices, (and rising), you need to know this. We don’t understand why this needs a graphic. Ironically, this would fail just about every rule that it sets for sending to mobile phones.
Our Rule: Get to the point. Use text.
So the one simple rule for effective mobile email: Get to the point. Use text.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
Next 100 tickets (as of April 20th) – save $800 on full rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now:
All very good points. I think calls to action is one of the most important points in this infographic. Too many times I receive newsletters that just go on and on with content never reaching any call to action.