What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.
Rob Walling is a serial entrepreneur and author of Start Small, Stay Small: A Developer’s Guide to Launching a Startup. He blogs at SoftwareByRob.com about building self-funded startups and runs the Micropreneur Academy, an online learning community of like-minded founders designed to get a startup from zero to launch in six months. Walling runs 11 one-man technology businesses and has been building web applications professionally for 11 years.
Join the Business of Software Community + Get a free eBook.
Get the latest updates from Business of Software free to you. You will receive conference news, blogs from some of the world's best leaders, and access BoS video content as soon as it goes live by signing up here.
Bonus: On sign up, you will receive the free eBook on Software Pricing - 'Don't Just Roll the Dice' by Neil Davidson