Rob Walling, at Business of Software 2010: The number one goal of your website

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What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.


Rob Walling is a serial entrepreneur and author of Start Small, Stay Small: A Developer’s Guide to Launching a Startup. He blogs at about building self-funded startups and runs the Micropreneur Academy, an online learning community of like-minded founders designed to get a startup from zero to launch in six months. Walling runs 11 one-man technology businesses and has been building web applications professionally for 11 years.

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