What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.
Rob Walling is a serial entrepreneur and author of Start Small, Stay Small: A Developer’s Guide to Launching a Startup. He blogs at SoftwareByRob.com about building self-funded startups and runs the Micropreneur Academy, an online learning community of like-minded founders designed to get a startup from zero to launch in six months. Walling runs 11 one-man technology businesses and has been building web applications professionally for 11 years.
BUSINESS OF SOFTWARE – FOR PEOPLE BUILDING GREAT SOFTWARE BUSINESSES.
This year will be the 7th Business of Software, a three day conference for founders who want to build sustainable, profitable software businesses. BoS has always been a special conference for our delegates and we want to keep it special.
Attendance is restricted to just 400 attendees in 2013 and we have 200 places taken and the next 100 tickets (as of April 20th) will be sold at the second Early Bird Rate.
If you want to see all of the action from Business of Software 2012, the videos of the talks are available in one place now: