Paul Kenny at Business of Software 2009: Sales – Something for all tech entrepreneurs

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Paul Kenny spends most of his time trying to persuade sales people to be more entrepreneurial. But most people in the business of software have the opposite problem. We’re entrepreneurial, but we need to more salesy.

In this video, Paul talks about sales stories and about how we, as entrepreneurs, can use them to bridge the gap between our technical insights and our customers’ commercial needs.

Brilliant.

 

 

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