Developing your sales story | Paul Kenny, Ocean Learning | BoS USA 2009

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Paul Kenny spends most of his time trying to persuade sales people to be more entrepreneurial. But most people in the business of software have the opposite problem. We’re entrepreneurial, but we need to more salesy.

In this video, Paul talks about sales stories and about how we, as entrepreneurs, can use them to bridge the gap between our technical insights and our customers’ commercial needs.

Brilliant.

 

The 12th Business of Software Conference USA, October 1st-3rd 2018. Boston, MA.

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