The Strategic Role of Product Management | Steve Johnson, Pragmatic Marketing | BoS 2008

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The Strategic Role of Product Management. Why Software is NOT a Business.

Steve Johnson of Pragmatic Marketing won the Software Idol competition at Business of Software 2007. In this video of his winning talk, Steve rails against CEOs, marketers, CFOs, engineers and just about everybody else in the software industry. It’s entertaining and thought-provoking.

 

The 12th Business of Software Conference USA, October 1st-3rd 2018. Boston, MA.

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